# Cadillac

> Cadillac is General Motors' luxury vehicle brand, selling gasoline and electric sedans and SUVs, high-performance V-Series models, and connected services through a dealer-led retail network. Its modern pitch combines conspicuous American design with EV platforms, Super Cruise hands-free driver assistance, software-enabled services, and bespoke craftsmanship at the top end.

- **Founded:** 1902
- **Headquarters:** Warren, Michigan, United States
- **Founders:** Henry M. Leland (Founder and engineer), William H. Murphy (Founding investor), Lemuel Bowen (Founding investor)
- **Team size:** Approximately 1,100 people associated with Cadillac on LinkedIn; many engineering, manufacturing, software, finance and corporate functions are shared across General Motors.
- **Products:** OPTIQ, LYRIQ, VISTIQ, ESCALADE IQ and IQL, CELESTIQ
- **Notable:** Won the Royal Automobile Club's Dewar Trophy for precision interchangeability, helping establish the 'Standard of the World' reputation., Introduced the industry's first electric self-starter in 1911 and a mass-produced V8 across its line in 1915., Became the first automaker to make power steering standard across its model line in 1954.

## Products & services

- **OPTIQ** — Compact all-electric luxury SUV positioned as the entry point to Cadillac's EV range.
- **LYRIQ** — Electric luxury crossover that opened Cadillac's modern battery-electric portfolio.
- **VISTIQ** — Three-row electric luxury SUV with standard Super Cruise and premium cabin technology.
- **ESCALADE IQ and IQL** — Electric full-size SUVs translating the Escalade nameplate into a long-range, screen-rich flagship.
- **CELESTIQ** — Low-volume, hand-built electric flagship configured through a concierge-led personalization process.
- **Escalade** — Gasoline-powered full-size luxury SUV and the brand's best-known nameplate, also offered in high-performance V form.
- **CT4 and CT5** — Compact and midsize luxury sedans, including track-oriented V-Series and Blackwing variants.
- **XT5** — Midsize gasoline luxury crossover serving a broad premium-SUV audience.
- **Super Cruise** — Available hands-free driver-assistance system for compatible roads, with attention monitoring and connected-service requirements.
- **OnStar and myCadillac** — Connected safety, navigation, remote-vehicle, maintenance and mobile-app services, some sold through recurring plans.
- **Cadillac Financial and ownership services** — Financing, leasing, certified pre-owned vehicles, protection plans, maintenance, roadside assistance and rewards.

## Achievements

- Won the Royal Automobile Club's Dewar Trophy for precision interchangeability, helping establish the 'Standard of the World' reputation.
- Introduced the industry's first electric self-starter in 1911 and a mass-produced V8 across its line in 1915.
- Became the first automaker to make power steering standard across its model line in 1954.
- Turned the Escalade into one of the most recognizable American luxury SUV nameplates.
- Brought Super Cruise hands-free driver assistance to production vehicles beginning in 2017.
- Launched LYRIQ as its first modern all-electric vehicle.
- Recorded its best U.S. sales in a decade in 2025, according to GM.
- Entered the Formula 1 grid in 2026 with TWG Motorsports.
- CT5-V Blackwing was named to Car and Driver's 10Best Cars list for five consecutive years through 2026.
- The 2026 Escalade IQ and IQL received MotorTrend SUV of the Year recognition as presented on Cadillac's site.

## Latest updates

- **2025-01** — GM said Cadillac's U.S. sales in 2024 were its best since 2016, supported by LYRIQ growth.
- **2025-03** — Formula One Management and the FIA formally approved the Cadillac Formula 1 Team for the 2026 grid.
- **2025-08** — Cadillac said sales had grown year over year for 12 consecutive quarters as its EV portfolio broadened.
- **2026-01** — The Cadillac Formula 1 car completed its first on-track laps at Silverstone with Sergio Perez driving.
- **2026-01** — GM reported Cadillac's 2025 U.S. sales were the brand's best in a decade.
- **2026-04** — Cadillac chronicled its first Formula 1 race after joining the grid as the championship's 11th team.
- **2026-06** — The F1 program highlighted simulator correlation work with Valtteri Bottas after a race weekend.
- **2026-08** — Cadillac's current U.S. range spans electric SUVs from OPTIQ through Escalade IQ, gasoline SUVs and sedans, V-Series performance cars, and the hand-built CELESTIQ.

## Links

- Website: https://www.cadillac.com/
- LinkedIn: https://www.linkedin.com/company/cadillac
- Twitter/X: https://twitter.com/Cadillac
- YouTube: https://www.youtube.com/user/cadillac
- Instagram: https://www.instagram.com/cadillac/
- Facebook: https://www.facebook.com/cadillac
- TikTok: https://www.tiktok.com/@cadillac

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Profile page: https://yespress.io/cadillac
Published by YesPress — https://yespress.io
Last updated: 2026-08-13