# Cadena

> Cadena is a Dubai-based B2B growth company that helps international software and technology firms sell into the Gulf. It pairs proprietary AI and big-data prospecting with Arabic-speaking sales teams on the ground, handling everything from finding buyers to setting up a local entity and collecting payment. Founded in 2017 and now over 1,000 people across 14+ countries, it raised a reported $275M Series C in 2026.

- **Founded:** 2017
- **Headquarters:** Dubai, United Arab Emirates
- **Founders:** Sid Dhamija (CEO & Founding Member), Dr. Yusuf Al Hasan (Chairman)
- **Team size:** 1,000+ (approximately 1,100)
- **Products:** BuyBeacon (IntentTool), IntelliConnect, Discovery Portal, CadenaPay, Local Sales Teams & Market Entry
- **Notable:** Reported $275M Series C in 2026 to fund AI and global expansion., Grew to 1,000+ employees across 14+ countries., Named Best Service Provider 2023 at CSSCOPE 2023 in Hangzhou, China.

## Products & services

- **BuyBeacon (IntentTool)** — AI/intent scoring that predicts a target account's buying window and likelihood to close, so teams reach out at the right moment.
- **IntelliConnect** — AI-driven omnichannel outbound and conversational outreach tool for prospecting at scale.
- **Discovery Portal** — A GCC-focused company and contact search engine built on Cadena's proprietary, enriched regional prospect data.
- **CadenaPay** — Payments and settlement management that uses predictive analytics to flag late-payment risk on overseas B2B invoices, plus invoice factoring and late-payment recovery.
- **Local Sales Teams & Market Entry** — Dedicated Arabic-speaking sales and account-management teams, local legal entity setup, and GCC-specific sales training delivered as a managed service.

## Achievements

- Reported $275M Series C in 2026 to fund AI and global expansion.
- Grew to 1,000+ employees across 14+ countries.
- Named Best Service Provider 2023 at CSSCOPE 2023 in Hangzhou, China.
- Great Place to Work certified (UAE, 2023).
- ISO/IEC 27001 certified and TDRA-approved in the UAE.
- Reports 1,000+ clients and relationships with 5,000+ corporate buying organizations.

## Latest updates

- **2026-06** — Reported $275M Series C round to accelerate global expansion and AI innovation.
- **2023-02** — Great Place to Work certification in the UAE.

## Links

- Website: https://cadena.ae
- LinkedIn: https://www.linkedin.com/company/cadena-global

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Profile page: https://yespress.io/cadena
Published by YesPress — https://yespress.io
Last updated: 2026-08-16