# CAA-Québec

> CAA-Québec is a member-owned-feeling, not-for-profit consumer-services organization that bundles roadside rescue, mobility advice, insurance distribution, travel planning, home referrals, driving education, retail and rewards. Its real product is not towing but reduced uncertainty: nearly 1.4 million members pay annually for a familiar organization to answer when a car, trip, policy or household problem gets complicated.

- **Founded:** 1904
- **Headquarters:** Québec City, Canada
- **Founders:** Andrew J. Dawes (Founder of the Automobile Club of Canada, CAA-Québec's earliest predecessor)
- **Team size:** More than 1,100 employees and 725 roadside patrollers; 27 offices and facilities across Quebec
- **Products:** Membership and roadside assistance, CAA Go, Mobility services, Voyages CAA-Québec, Insurance distribution
- **Notable:** Reached 120 years of history in 2024., Reports nearly 1.4 million members, more than 1,100 employees and 27 offices and facilities across Quebec., Its magazine reached 1.946 million readers in Vividata's Fall 2020 study and was described as Canada's most-read magazine at the time.

## Products & services

- **Membership and roadside assistance** — Annual plans combine roadside or bicycle assistance with advice, discounts and rewards; core roadside tiers generally include up to four calls per membership year.
- **CAA Go** — A lower-cost membership for people who do not need full roadside coverage, including bicycle assistance, a safe-ride service, advice and partner savings.
- **Mobility services** — Vehicle inspections, batteries, registration services, recommended garages, used-car valuation, conciliation, electric-vehicle guidance and driving schools.
- **Voyages CAA-Québec** — Travel agency services, personalized planning, cruises, packages and member travel advantages.
- **Insurance distribution** — Auto, home, travel, life, health, dental, accident and pet insurance products distributed through CAA-Québec entities and underwriting partners.
- **Home services** — Advice, emergency referrals, conciliation and a network of recommended home-service businesses.
- **Rabais Dollars CAA** — A member rewards and instant-discount program whose accumulated CAA Dollars can offset renewals and eligible purchases.
- **CAA Mobile** — An app for roadside requests and truck tracking, virtual membership cards, nearby offers, rewards balances and member-account access.
- **CAA-Québec content and advocacy** — Consumer advice, surveys, road-safety education, public positions and digital magazine content spanning mobility, travel, insurance and the home.

## Achievements

- Reached 120 years of history in 2024.
- Reports nearly 1.4 million members, more than 1,100 employees and 27 offices and facilities across Quebec.
- Its magazine reached 1.946 million readers in Vividata's Fall 2020 study and was described as Canada's most-read magazine at the time.
- Repatriated nearly 2,000 travellers during the early COVID-19 crisis.
- Opened its first CAA-Québec driving school in Pointe-Claire in 2012 and expanded to four Montreal-area schools.
- Created the CAA-Québec Foundation in 2008 to support road-safety research, education and community action.
- Put a Quebec-built, fully electric tow truck into field testing in 2024, described by the organization as a North American first.
- Appointed Marie-Soleil Tremblay in 2023 as the first woman to lead the organization.

## Latest updates

- **2026-08** — CAA-Québec scheduled electric-vehicle road tests at its Québec City head office as part of its ongoing public EV education program.
- **2026** — CAA-Québec submitted a brief to Alto's public consultation on the proposed Québec City-Toronto high-speed rail network.
- **2025-06** — Its annual travel-intentions survey found 54% of Quebec vacationers planned to stay in the province, while only 4% planned a U.S. trip.
- **2024-11** — CAA-Québec highlighted its participation in developing Canada's first fully electric tow truck and its broader fleet-electrification work.
- **2024-10** — The organization outlined a digital modernization effort, including a rebuilt website, a connected member space, CAA Go and a move away from print magazine distribution.
- **2024-07** — CAA-Québec put its Lion5/XpaK electric tow truck into real-world testing across towing jobs and Quebec weather conditions.
- **2024-07** — Nicolas Gaudreau was named senior vice-president of marketing and digital strategies, while Manon Roy became vice-president of membership.

## Links

- Website: https://www.caaquebec.com
- LinkedIn: https://ca.linkedin.com/company/caa-quebec
- Twitter/X: https://x.com/CAA_Quebec
- YouTube: https://www.youtube.com/user/caaquebec
- Instagram: https://www.instagram.com/caaquebec/
- Facebook: https://www.facebook.com/caaQc
- TikTok: https://www.tiktok.com/@caaquebec_officiel

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Profile page: https://yespress.io/caa-qu-bec
Published by YesPress — https://yespress.io
Last updated: 2026-08-23