# CAA Club Group

> CAA Club Group is the member-owned organization behind CAA South Central Ontario and CAA Manitoba, serving 2.8 million members with roadside assistance, insurance, travel planning, rewards and public-safety advocacy. Its distinctive advantage is the combination: annual dues create a trusted relationship, emergency service proves the promise, rewards make the card useful between breakdowns, and insurance and travel deepen the economics. Its in-house Geo-Temporal Gen 2 platform now uses live weather, traffic and member data to predict where breakdowns will occur and pre-position rescuers.

- **Founded:** 2016
- **Headquarters:** Thornhill, Ontario, Canada
- **Team size:** Approximately 2,500 employees based on supplied company data; LinkedIn classifies the group at 1,001-5,000 employees and displayed roughly 1,470 profiles in 2026.
- **Products:** CAA Membership, Emergency Roadside Service, Insurance, CAA Travel, CAA Rewards and CAA Dollars
- **Notable:** Built a 2.8-million-member base across South Central Ontario and Manitoba by 2026., Assisted more than 435,000 members in the first quarter of 2026 with average arrival under 36 minutes., Recorded an NPS of 85 from more than 369,000 member survey participants for the preceding year.

## Products & services

- **CAA Membership** — Tiered annual membership offering roadside support, discounts, rewards and related benefits; South Central Ontario prices currently range from C$30 to C$154 per year.
- **Emergency Roadside Service** — 24/7 towing, battery, fuel delivery, lockout, flat-tire and related assistance, with coverage varying by membership tier.
- **Insurance** — Auto, home, travel, life, health, dental, pet, specialty and high-net-worth coverage through group companies and advisory services.
- **CAA Travel** — Travel-agent advice, flights, hotels, cruises, tours, vacation packages, car rentals, attractions and travel protection.
- **CAA Rewards and CAA Dollars** — Member savings and earn-and-redeem benefits across fuel, dining, shopping, hotels, attractions and other partners.
- **Service Tracker and CAA Mobile App** — Digital roadside requests, live service-vehicle tracking, savings discovery and account tools.
- **CAA Connect** — Usage-based auto insurance that uses driving behaviour to inform pricing.
- **CAA Distinct** — Specialty insurance designed for high-net-worth households.
- **CAA MyPace** — Pay-as-you-go auto insurance for lower-mileage Ontario drivers.
- **Geo-Temporal Gen 2** — An in-house predictive analytics platform using live member, weather and traffic data to forecast breakdown demand and guide rescuer positioning.

## Achievements

- Built a 2.8-million-member base across South Central Ontario and Manitoba by 2026.
- Assisted more than 435,000 members in the first quarter of 2026 with average arrival under 36 minutes.
- Recorded an NPS of 85 from more than 369,000 member survey participants for the preceding year.
- Geo-Temporal Gen 2 delivered up to 25% faster roadside response in select regions and won a 2025 IDC CIO Award Canada.
- Returned to a C$47.5 million consolidated net profit in 2024 after a C$47.3 million loss in 2023.
- Successfully advocated for Ontario's 2015 Slow Down, Move Over law to include tow trucks.
- Launched CAA MyPace in 2018 as a first-of-its-kind pay-as-you-go auto insurance product for Ontario motorists.
- CAA's School Safety Patrol program operates at about 800 Ontario schools.
- Named among HRD Canada's Best Places to Work for 2026.

## Latest updates

- **2026-07** — HRD Canada named CAA Club Group one of its 40 Best Places to Work for 2026.
- **2026-05** — CAA Club Group held its 123rd Annual Meeting of Members on May 14, 2026.
- **2026-05** — Jean Desgagné became board chair as Marrianne Bridge completed her chair term; the group reported 2.8 million members and average first-quarter roadside arrival under 36 minutes.
- **2026** — CAA ran the 2026 Ontario Worst Roads campaign and published its new top-ten results.
- **2025-11** — Geo-Temporal Gen 2 was recognized as a 2025 IDC CIO Awards Canada winner after reporting up to 25% faster response times in select regions.
- **2025** — CAA Club Group expanded member benefits including tiered Maple virtual-care access and personalized cybersecurity education through cyberconIQ.

## Links

- Website: https://www.caasco.com
- LinkedIn: https://www.linkedin.com/company/caa-club-group-of-companies
- Twitter/X: https://twitter.com/caasco
- YouTube: https://www.youtube.com/@caasco
- Instagram: https://www.instagram.com/caasco/
- Facebook: https://www.facebook.com/CAASouthCentralON

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Profile page: https://yespress.io/caa-club-group
Published by YesPress — https://yespress.io
Last updated: 2026-08-23