# C2 Strategic Communications

> C2 Strategic Communications is a Louisville-founded public relations and marketing firm that specializes in consequential, complicated work: major infrastructure projects, public agencies, healthcare and education systems, manufacturers, nonprofits and economic-development campaigns. Founded by former journalist and government communicator Chad Carlton in 2011, it has grown from a one-person consultancy into a 20-plus-person regional agency with offices in Louisville, Lexington and Indianapolis, combining public involvement and media relations with creative, digital and paid-media execution.

- **Founded:** 2011
- **Headquarters:** Louisville, United States
- **Founders:** Chad Carlton (Founder and CEO)
- **Products:** Strategic communications and public involvement, Media relations and crisis communications, Creative production, Digital and paid media, Thought leadership and communications training
- **Notable:** Grew from a one-person consultancy in 2011 to more than 20 employees across Louisville, Lexington and Indianapolis., Served as communications consultant for the $2.3 billion Ohio River Bridges Project and helped stage an Abraham Lincoln Bridge opening event attended by roughly 50,000 people., Named a Top Small Business by Greater Louisville Inc. in 2017.

## Products & services

- **Strategic communications and public involvement** — Communications plans, stakeholder research, public meetings, community outreach and issue messaging for public-facing projects.
- **Media relations and crisis communications** — Press strategy, spokesperson support, crisis planning and response, media monitoring and executive training.
- **Creative production** — Branding, graphic design, photography, conventional and drone video, campaign collateral and event support.
- **Digital and paid media** — Web design and development, social strategy and management, digital advertising, broadcast, print and out-of-home planning and buying.
- **Thought leadership and communications training** — Executive messaging, op-ed development, speaking opportunities and media preparation.

## Achievements

- Grew from a one-person consultancy in 2011 to more than 20 employees across Louisville, Lexington and Indianapolis.
- Served as communications consultant for the $2.3 billion Ohio River Bridges Project and helped stage an Abraham Lincoln Bridge opening event attended by roughly 50,000 people.
- Named a Top Small Business by Greater Louisville Inc. in 2017.
- Won three Awards of Merit and one Honorable Mention at the 2021 PRSA Bluegrass Landmarks of Excellence Awards.
- Louisville Water's integrated campaign reached more than 34 million people through earned media and added more than 920,000 paid digital impressions.
- Kentucky's economic-development campaign produced more than 25 videos and storytelling assets, more than 40 recruitment and trade-show materials and over 4 million paid impressions.
- Created a KYTC resource that explains 17 innovative and traditional road designs with multimedia and QR-linked training videos.

## Latest updates

- **2026-08** — Published new guidance on trust and strategic communications in education and healthcare, alongside an expanded current website and case-study library.
- **2026** — Promoted Angela Blank and Payton Roberts to executive vice president roles and added veteran public-affairs advisors; the firm reported more than 20 employees across three offices.
- **2026** — Published integrated campaign results including 34 million-plus earned-media reach for Louisville Water and more than 4 million paid impressions for Kentucky economic development.

## Links

- Website: https://c2strategic.com
- LinkedIn: https://www.linkedin.com/company/c2-strategic-communications
- Twitter/X: https://twitter.com/c2strategic
- YouTube: https://www.youtube.com/@c2strategiccommunications/featured
- Instagram: https://www.instagram.com/c2strategic/
- Facebook: https://www.facebook.com/c2strategic/

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Profile page: https://yespress.io/c2-strategic-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-20