# Byron Hoffman

> Byron Hoffman is the Co-CEO and Chief Creative Officer of Offset, a Napa Valley-based company that is simultaneously a premium wine ecommerce platform and a brand design studio. Born and raised in Napa to a family steeped in food and wine culture - his grandfather was a winemaker at Christian Brothers and his grandmother Sally Schmitt was the original founder of The French Laundry - Byron brings both heritage and craft to his work. He co-founded Offset by merging his design studio Hoffman & Co. with Tyson Caly's 750 Group in 2015, having first collaborated on Last Bottle wine in 2011. Today, Offset serves legendary wineries like Frog's Leap, Grace Family Vineyards, Kermit Lynch Wine Merchant, Kosta Browne, and Realm Cellars. Beyond wine, Byron spent ten years producing and designing his grandmother's memoir and cookbook 'Six California Kitchens,' which won the 2023 IACP Award for Best American Cookbook and generated coverage in The New York Times, San Francisco Chronicle, and Wall Street Journal.

- **Role:** Co-CEO / Chief Creative Officer at Offset
- **Organizations:** Offset, Hoffman & Co. (former), HoffmanChrisman (former)
- **From:** Napa, United States
- **Nationality:** American
- **Education:** Graphic Design, Unknown (studied graphic design)
- **Known for:** Co-founded Offset by merging Hoffman & Co. with 750 Group in 2015, Built Offset into a 58-person company serving the premium wine industry, Produced and designed 'Six California Kitchens' (Sally Schmitt memoir/cookbook), winner of 2023 IACP Award for Best American Cookbook

## Career timeline

- **Early career** — Studied graphic design; launched freelance design business in San Francisco
- **Pre-2011** — Founded Hoffman & Co., a San Francisco-based creative studio focused on wine branding
- **2011** — Collaborated with 750 Group (Tyson Caly) on Last Bottle, a wine ecommerce platform - their first joint project
- **2011-2015** — Hoffman & Co. and 750 Group operated as separate companies but collaborated regularly, including on Frog's Leap
- **2013** — HoffmanChrisman (prior venture) led Realm Cellars' major rebrand
- **2015** — Merged Hoffman & Co. with 750 Group to form Offset after Kosta Browne engagement revealed the value of full integration
- **2015-present** — Co-leads Offset as Co-CEO and Chief Creative Officer alongside Tyson Caly (Co-CEO / Chief Product Officer)
- **~2012-2022** — Spent ten years producing and designing grandmother Sally Schmitt's memoir and cookbook 'Six California Kitchens'
- **2023** — 'Six California Kitchens' wins 2023 IACP Award for Best American Cookbook; generates coverage in NYT, SF Chronicle, Wall Street Journal

## Achievements

- Co-founded Offset by merging Hoffman & Co. with 750 Group in 2015
- Built Offset into a 58-person company serving the premium wine industry
- Produced and designed 'Six California Kitchens' (Sally Schmitt memoir/cookbook), winner of 2023 IACP Award for Best American Cookbook
- Led marketing campaign for 'Six California Kitchens' generating coverage in New York Times, San Francisco Chronicle, and Wall Street Journal
- Creative lead on major rebrands for Realm Cellars, Frog's Leap, Grace Family Vineyards, Kermit Lynch Wine Merchant
- Helped establish new brands including RAEN
- Co-developed Offset Commerce platform - described by wine industry analyst Paul Mabray as among the 'ONLY Platforms That Matter' in wine
- Collaborated with Peter Yeung for nearly a decade on shaping premium wine allocated offerings strategy

## Latest updates

- **2023-01** — 'Six California Kitchens' wins 2023 IACP Award for Best American Cookbook - a ten-year project Byron produced and designed as a tribute to his grandmother Sally Schmitt, original founder of The French Laundry
- **2023-10** — Byron and Tyson Caly guest-hosted The XChateau Podcast, interviewing wine industry expert Peter Yeung on allocated wine offerings best practices
- **2025-08** — Offset press release: 'The Premier Platform for Fine Wine, Offset Commerce, Just Got Even Better' - platform enhancements announced

## Links

- Website: https://offsetpartners.com/company/byron-hoffman/
- LinkedIn: http://www.linkedin.com/in/byron-hoffman-61b636b
- Instagram: https://www.instagram.com/byronjhoffman/
- Facebook: https://www.facebook.com/byronjhoffman/

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Profile page: https://yespress.io/byron-hoffman
Published by YesPress — https://yespress.io
Last updated: 2026-05-17