# BYLT Basics

> BYLT Basics is a Southern California premium apparel brand that reengineers everyday wardrobe staples - tees, polos, joggers and outerwear - with heavier, longer-lasting performance fabrics and tailored fits. Founded in 2016 by Eric Mear, who was frustrated that basic black T-shirts fell apart after a few washes, the direct-to-consumer label built its reputation on its flagship Drop-Cut silhouette and has grown into an omnichannel business spanning men's, women's and kids' lines sold online, in retail stores, and at wholesale partners like Nordstrom, shipping to over 50 countries.

- **Founded:** 2016
- **Headquarters:** Irvine, California, United States
- **Founders:** Eric Mear (Founder & CEO)
- **Team size:** ~180 employees
- **Products:** Drop-Cut Lux Tee, Men's Collection, Women's Collection, Kids Line, Footwear & Accessories
- **Notable:** Grew revenue from ~$2.1M (2019) to ~$18.7M (2023), with online sales reported near $45.7M in 2024, Scaled headcount from ~12 (2019) to roughly 180 employees, Built an omnichannel presence: DTC site, retail stores, and wholesale at Nordstrom, shipping to 50+ countries

## Products & services

- **Drop-Cut Lux Tee** — The brand's signature T-shirt, built on a heavier, more durable fabric with an elongated drop-cut hem - BYLT's first product and enduring bestseller.
- **Men's Collection** — Tees, polos, button-downs, henleys, joggers, pants, shorts, outerwear and thermals in tailored premium-basic fits.
- **Women's Collection** — Tops, activewear, dresses, bottoms and transitional pieces added as the brand expanded beyond menswear.
- **Kids Line** — Family-friendly children's apparel extending the premium-basics ethos.
- **Footwear & Accessories** — Footwear collection plus hats, bags and other lifestyle accessories.
- **BYLT+ Rewards** — Loyalty and frequent-buyer program offering points, perks and member benefits.

## Achievements

- Grew revenue from ~$2.1M (2019) to ~$18.7M (2023), with online sales reported near $45.7M in 2024
- Scaled headcount from ~12 (2019) to roughly 180 employees
- Built an omnichannel presence: DTC site, retail stores, and wholesale at Nordstrom, shipping to 50+ countries
- Achieved vertical integration owning ~40% of its supply chain, raising margins from ~55% to ~68%
- Opened its first retail store in Venice, California in 2022
- Built a large social community (Instagram ~549K, TikTok ~190K followers)

## Latest updates

- **2024** — byltbasics.com online revenue reported near $45.7M, up sharply year over year.
- **2022** — Opened first physical retail store in Venice, California.
- **2020** — Launched a kids' line, becoming a family-friendly label.

## Links

- Website: https://byltbasics.com
- LinkedIn: https://www.linkedin.com/company/bylt-basics
- YouTube: https://www.youtube.com/channel/UC0ZGeZLtp4ojjKz-3P1evcA
- Instagram: https://www.instagram.com/byltbasics/
- Facebook: https://facebook.com/getbylt
- TikTok: https://www.tiktok.com/@byltbasics

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Profile page: https://yespress.io/bylt-basics
Published by YesPress — https://yespress.io
Last updated: 2026-07-26