# Button

> Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Michael Jaconi (Co-Founder & CEO), Mike Dudas (Co-Founder & CRO), Chris Maddern (Co-Founder & Chief Innovation Officer), Siddhartha Dabral (Co-Founder & Software Engineering Lead), Stephen Milbank (Co-Founder & CFO)
- **Team size:** 110 employees (approximately 51-200 range)
- **Products:** PostTap, Smart Routing Platform, Reach, CuratedBy Button, Creator Media
- **Notable:** $25+ billion in cumulative commerce driven on the platform (as of December 2025), $10 billion in commerce driven in 2025 alone, $1+ billion in monthly commerce surpassed March 2024

## Products & services

- **PostTap** — AI-powered traffic optimization product that maximizes outcomes from every mobile tap through better app experiences, increased app installs and usage, and enhanced purchase visibility.
- **Smart Routing Platform** — Core AI-powered technology that guides every user tap to the highest-converting destination, directing users into apps where conversion rates are 3-5x higher than mobile web.
- **Reach** — Deep linking and app-tracking technology as a service for affiliate network traffic, enabling brands to convert high-intent moments into lifetime value through app installs.
- **CuratedBy Button** — Publisher-first tool that combines affiliate, retail media, and seller budgets on one unified platform for streamlined monetization.
- **Creator Media** — Feature enabling creators to seamlessly incorporate retail media into campaign creation, monetizing influence at scale.
- **Button for Publishers** — Platform enabling publishers to maximize revenue from commerce partnerships through optimized deep linking and performance tracking.
- **Dynamic Decisioning** — Purpose-built AI system helping retailers capture more value from mobile traffic by routing each tap to the destination with the highest likelihood of converting.

## Achievements

- $25+ billion in cumulative commerce driven on the platform (as of December 2025)
- $10 billion in commerce driven in 2025 alone
- $1+ billion in monthly commerce surpassed March 2024
- $2.9 billion in App GMS in 2025 representing 91% year-over-year growth
- 175% increase in app installs for partners
- 114% higher revenue per tap for publishers
- Named Best Mobile Marketing Platform - MarTech Breakthrough Awards 2025
- Named Best Place to Work by BuiltIn every year since 2019
- Ranked #1 Best Place to Work in NYC by Crain's
- Great Place to Work Certified
- Powers 5,000+ apps
- Serves 9 of 10 largest Forbes Global 2000 retailers

## Latest updates

- **2025-12** — Surpassed $25 billion in all-time commerce driven; $10 billion in 2025 alone; App GMS reached $2.9B with 91% YoY growth
- **2025-08** — Named Best Mobile Marketing Platform in MarTech Breakthrough Awards 2025
- **2025-01** — Integrated with Linktree to bring AI-powered dynamic links to 50+ million creators
- **2024-12** — Partnered with The Shelf to provide product-level purchase data for creator marketing
- **2024-06** — Announced Creator Media feature at Cannes Lions for retail media integration in campaigns
- **2024-04** — Launched Button for Publishers, enabling publishers to maximize revenue from commerce partnerships
- **2024-03** — Surpassed $1 billion in monthly commerce driven via platform

## Links

- Website: https://usebutton.com
- LinkedIn: https://www.linkedin.com/company/usebutton
- Twitter/X: https://twitter.com/button
- Facebook: https://www.facebook.com/pages/Button-Inc/736718393040739

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Profile page: https://yespress.io/button
Published by YesPress — https://yespress.io
Last updated: 2026-05-19