# Butterfield & Robinson

> Butterfield & Robinson is a privately held Toronto travel operator that designs high-touch biking, walking, multi-active and culturally immersive journeys for affluent travellers. Its modern business is increasingly bespoke: expert designers combine routes, guides, distinctive hotels, food and privileged local access into trips that remove logistical friction without removing effort or surprise.

- **Founded:** 1966
- **Headquarters:** Toronto, Canada
- **Founders:** George Butterfield (Co-founder), Sidney Robinson (Co-founder), Martha Butterfield (Co-founder)
- **Team size:** About 190 people; LinkedIn displayed 188 employee profiles and a 51-200 employee range in 2026.
- **Products:** Small Group Trips, Bespoke Travel, Self-Guided Trips, Custom Bike Fleet, Corporate and Multi-Generational Travel
- **Notable:** Helped establish upscale guided active travel as a recognizable category after relaunching deluxe adult cycling trips in 1980., Reached its 60th anniversary in 2026 after operating across six continents and more than 80 countries, according to the company., Ranked No. 3 among tour operators in Travel + Leisure's reader-voted 2026 World's Best Awards with a 99.12 score.

## Products & services

- **Small Group Trips** — Scheduled biking, walking, hiking, multi-active, by-sea and limited-edition journeys, generally capped at small group sizes and supported by guides and vehicles.
- **Bespoke Travel** — Private, made-to-measure itineraries designed around a traveller's group, interests, pacing, accommodations and special access.
- **Self-Guided Trips** — Independent biking, walking and multi-active trips with planned routes, hotels, luggage transfers and navigation support.
- **Custom Bike Fleet** — Touring bikes, carbon road bikes and e-bikes selected or designed for B&R routes, with regional availability and support.
- **Corporate and Multi-Generational Travel** — Private journeys for companies, families, milestone celebrations and legacy trips.

## Achievements

- Helped establish upscale guided active travel as a recognizable category after relaunching deluxe adult cycling trips in 1980.
- Reached its 60th anniversary in 2026 after operating across six continents and more than 80 countries, according to the company.
- Ranked No. 3 among tour operators in Travel + Leisure's reader-voted 2026 World's Best Awards with a 99.12 score.
- Eleven Experience Designers were named Top Travel Specialists by Condé Nast Traveler for 2025.
- Named one of Canada's Top Small & Medium Employers for 2026 and listed among Greater Toronto's Top Employers for 2026.
- Made trip operations carbon neutral from 2023 through verified offsets and set a net-zero target for 2050.
- Built a fleet and support operation that publicly reported more than 900 bikes and 40 vans at peak season in 2026.

## Latest updates

- **2026-07** — Travel + Leisure readers ranked Butterfield & Robinson No. 3 in the 2026 World's Best Awards tour-operator category.
- **2026-07** — The company published a 60th-anniversary retrospective on its experiments, failures and eventual success in deluxe active travel.
- **2026-04** — B&R was named one of Canada's Top Small & Medium Employers for 2026.
- **2026-04** — The company highlighted its European atelier system, reporting more than 900 bikes, 40 vans at peak season and over 300 new custom e-bikes assembled in Beaune.
- **2025-08** — CEO Mike Scarola told Skift the company expected record revenue above US$50 million, with bespoke work representing 70% of sales.
- **2025-03** — Eleven B&R Experience Designers were named Condé Nast Traveler Top Travel Specialists for 2025.

## Links

- Website: https://www.butterfield.com/
- LinkedIn: https://www.linkedin.com/company/butterfield-robinson
- Twitter/X: https://twitter.com/BUTTERFIELDTRAV
- YouTube: https://www.youtube.com/@butterfieldtravel
- Instagram: https://www.instagram.com/butterfieldtravel/
- Facebook: http://facebook.com/butterfieldandrobinson

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Profile page: https://yespress.io/butterfield-and-robinson
Published by YesPress — https://yespress.io
Last updated: 2026-08-23