# Business Models Inc.

> Business Models Inc. is an international strategy and innovation agency that helps organizations design, test and implement business models, customer propositions and new ventures. Its approach combines visual tools, customer research, experimentation and capability building, with projects for clients including Wavin, Toyota Financial Services, Microsoft and Cisco.

- **Founded:** 2010
- **Headquarters:** Amsterdam, Netherlands
- **Founders:** Patrick van der Pijl (Founder and CEO)
- **Products:** Strategy and business model consulting, Innovation workshops, AI product development, Miro consulting and training, Augmented Collaboration One-Day Training
- **Notable:** Good Design Australia named BMI the inaugural Design Pioneer Award recipient; its announcement was published in January 2018, while BMI dates the milestone to 2017., BMI reports a joint DMI Design Value Award with Wavin., Founder Patrick van der Pijl produced Business Model Generation, whose authors are Alexander Osterwalder and Yves Pigneur.

## Products & services

- **Strategy and business model consulting** — Growth strategy, business model portfolios, value propositions and market validation.
- **Innovation workshops** — Business model innovation, customer journey mapping, scenario planning, prototyping and portfolio mapping.
- **AI product development** — Design, build and launch AI products, platforms and applications.
- **Miro consulting and training** — Visual collaboration, innovation templates, onboarding and workflow integration.
- **Augmented Collaboration One-Day Training** — A full innovation workflow on a real team challenge; open-cohort price listed as €795 per person excluding VAT.
- **Design a Better Business** — 2016 book co-authored by Patrick van der Pijl, Justin Lokitz and Lisa Kay Solomon; practical design tools for strategy and innovation.
- **Business Model Shifts** — Book examining six shifts in how businesses create value.

## Achievements

- Good Design Australia named BMI the inaugural Design Pioneer Award recipient; its announcement was published in January 2018, while BMI dates the milestone to 2017.
- BMI reports a joint DMI Design Value Award with Wavin.
- Founder Patrick van der Pijl produced Business Model Generation, whose authors are Alexander Osterwalder and Yves Pigneur.

## Latest updates

- **2026-05** — Miro’s partner directory, updated May 17, lists Business Models Inc. as a Premier partner.
- **2026-10** — BMI advertises an Augmented Collaboration training cohort for October 29, 2026 at €795 per person; this is a scheduled event, not a completed milestone.

## Links

- Website: https://businessmodelsinc.com/
- LinkedIn: https://www.linkedin.com/company/business-models-inc-/
- Twitter/X: https://twitter.com/BusModInc
- Instagram: https://www.instagram.com/businessmodelsinc/
- Facebook: https://facebook.com/pages/Business-Models-Inc/358806140802539

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Profile page: https://yespress.io/business-models-inc
Published by YesPress — https://yespress.io
Last updated: 2026-10-08