# Burson

> Burson is WPP's global strategic communications agency, formed in 2024 by combining BCW and Hill & Knowlton. It sells corporate and public affairs counsel, consumer campaigns, crisis readiness, creative work and AI-assisted reputation intelligence to large organizations. Its central bet is that reputation can be managed less like a vague halo and more like an operating asset - monitored continuously, tested before messages go live and connected to outcomes such as purchase intent and shareholder value.

- **Founded:** 2024
- **Headquarters:** New York, United States
- **Products:** Corporate & Public Affairs, Consumer & Brand, Creative & Content, Reputation Capital, Sonar Suite
- **Notable:** Launched in 2024 as a top-two global PR firm with more than 6,000 employees in 43 markets., Ranked second by 2024 fee income in PRovoke Media's 2025 global agency table., Built a group spanning Burson, Hill & Knowlton, GCI Health, Axicom and Burson Buchanan.

## Products & services

- **Corporate & Public Affairs** — Executive counsel, public affairs, issues and crisis management, employee communications and stakeholder strategy.
- **Consumer & Brand** — Earned-first brand strategy, campaigns, influencer work, experiential programs and sports and entertainment partnerships.
- **Creative & Content** — Creative platforms and audience-specific content informed by culture, data and channel behavior.
- **Reputation Capital** — An AI-powered consulting and technology offer that tracks reputation drivers and models effects on outcomes including stock returns, sales and purchase intent.
- **Sonar Suite** — Social narrative intelligence intended to identify and evaluate emerging reputational risk.
- **Decipher Suite** — Predictive intelligence that tests the likely believability, virality and impact of communications across audiences and markets.
- **Creators' Suite** — Tools for finding information demand, narrative gaps and opportunities for audience-specific content at scale.
- **Specialists' Suite** — Sector-specific applications trained for specialist communications work.
- **Fount Suite** — Campaign-lifecycle data aggregation, measurement and optimization.

## Achievements

- Launched in 2024 as a top-two global PR firm with more than 6,000 employees in 43 markets.
- Ranked second by 2024 fee income in PRovoke Media's 2025 global agency table.
- Built a group spanning Burson, Hill & Knowlton, GCI Health, Axicom and Burson Buchanan.
- Modeled 66 public companies in research estimating a $7.07 trillion global reputation economy.
- Expanded Decipher to forecast communications response across more than 60 markets before acquiring co-developer Limbik in 2026.

## Latest updates

- **2026-08** — Acquired Limbik, bringing the Decipher cognitive-AI platform, engineering team and research capability in-house; deal terms were not disclosed.
- **2026-06** — Published The Credibility Paradox, based on 55,000 believability scores across 85 companies, arguing that visibility in AI answers does not guarantee credibility.
- **2026-01** — Released research estimating a $7.07 trillion global 'Reputation Economy' and up to 4.78% in additional unexpected annual shareholder returns among strong-reputation companies studied.
- **2025-06** — Launched Reputation Capital, connecting reputation signals to modeled business outcomes.
- **2025-04** — Expanded sports and entertainment work with assignments including New York City FC, Husqvarna and TEDSports Indianapolis.

## Links

- Website: https://www.bursonglobal.com
- LinkedIn: https://www.linkedin.com/company/burson/
- Twitter/X: https://x.com/BursonGlobal
- YouTube: https://www.youtube.com/channel/UCyu9EFSlm8icYlvFszGlzRQ
- Instagram: https://www.instagram.com/burson.global
- Facebook: https://www.facebook.com/BursonGlobal

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Profile page: https://yespress.io/burson
Published by YesPress — https://yespress.io
Last updated: 2026-09-24