# BUOYANT

> BUOYANT is a Washington, DC-based, Black-owned multicultural marketing and communications agency founded by Eric Rigaud. It works with purpose-driven organizations on brand narrative, visual identity, digital marketing, video, websites, events, public relations, analytics and culturally grounded stakeholder engagement. Its public portfolio shows a particular strength in turning live, community-centered programs into owned digital experiences that preserve reach, trust and useful audience data.

- **Founded:** 2015
- **Headquarters:** Washington, United States
- **Founders:** Eric Rigaud (Founder and CEO)
- **Products:** Brand narrative and strategy, Visual identity and creative, Video and media production, Digital experiences, Events and public relations
- **Notable:** Reports more than 500 completed projects for more than 110 clients since 2015., Produced 50+ AARP interviews and interactive programs that generated more than 2 million views., AARP expanded BUOYANT's role after the first Real Conversations program to cover projects across its Office of Diversity, Equity and Inclusion.

## Products & services

- **Brand narrative and strategy** — Research-driven positioning and storytelling centered on culture, community and measurable action.
- **Visual identity and creative** — Brand systems, campaign creative, graphic design and content that make complex social-impact work legible.
- **Video and media production** — Documentary-style films, interviews, podcasts, vodcasts, livestreams and event capture from pre-production through post.
- **Digital experiences** — Websites, e-learning products, mobile-first experiences, custom streaming environments and digital campaign execution.
- **Events and public relations** — Live and virtual event production, stakeholder engagement, communications and campaign amplification.
- **Analytics and audience engagement** — Measurement, paid social support, performance analysis and technical interventions that improve participation and safety.
- **Buoyant Health** — A dedicated practice combining healthcare strategy, culturally grounded communications, community engagement and event production.

## Achievements

- Reports more than 500 completed projects for more than 110 clients since 2015.
- Produced 50+ AARP interviews and interactive programs that generated more than 2 million views.
- AARP expanded BUOYANT's role after the first Real Conversations program to cover projects across its Office of Diversity, Equity and Inclusion.
- Produced 40+ videos, vodcasts and podcasts for Jobs for the Future's conferences and campaigns.
- Created a maternal mental-health campaign for Corewell Health that BUOYANT says helped secure a $2.5 million Pivotal Ventures grant.
- Founder Eric Rigaud served on the 2025 New York Festivals Health Awards shortlist jury.
- Certified as a minority business enterprise and reported as 100% Black-owned.

## Latest updates

- **2026-09** — By September 2026, BUOYANT's site presented Buoyant Health as a dedicated practice focused on healthcare strategy, cultural competence, community engagement and participation.
- **2026-01** — A five-person URLive crew covered APAP|NYC 2026, delivering four plenaries, 20 breakout sessions and fast-turnaround video assets.
- **2025-03** — Published its mobile-first campaign approach, emphasizing speed, large touch targets, concise content, real-user testing and selective use of AR and haptics.
- **2024-10** — Showcased a narrative, identity and website transformation for Black in AI in collaboration with STATUS Branding.

## Links

- Website: https://www.wearebuoyant.com
- LinkedIn: https://www.linkedin.com/company/1551704

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Profile page: https://yespress.io/buoyant
Published by YesPress — https://yespress.io
Last updated: 2026-09-22