# Bulzi, Inc.

> Bulzi, Inc. (styled Bulzī, pronounced 'bulls-eye') is a dual-use technology company that uses edge-AI and Internet of Things (IoT) sensors to deliver situational awareness, security, and safety solutions. Originally built to measure out-of-home advertising audiences by passively detecting nearby mobile devices, Bulzi adapted its RF-sensing platform for defense and public-safety missions with roughly $2M in SBIR funding from the U.S. Air Force and Army. Its products span passive C5ISR sensing (SAFER), base access control (z-BASE), and medical-grade vital-signs monitoring (BioSCOUT), serving warfighters and first responders alongside commercial advertising customers.

- **Founded:** 2013
- **Headquarters:** Austin, Texas, United States (also Newport Beach, California)
- **Founders:** Brent McKay (Founder & CEO)
- **Team size:** 9 employees
- **Products:** SAFER, z-BASE (zBASE), BioSCOUT, zBeacon, LOCALiz
- **Notable:** Adapted ~$10M of commercial IoT technology into defense applications with ~$2M in SBIR funding., Awarded U.S. Department of Defense / Air Force contracts for IoT technology adaptation and RF-sensor base security., Secured backing from the U.S. Air Force and Capital Factory.

## Products & services

- **SAFER** — A passive C5ISR platform delivering situational awareness. Marketed as 'Small | Smart | Silent,' it uses edge-AI on IoT-class RF sensors to analyze waveforms and detect threats without emitting signals of its own.
- **z-BASE (zBASE)** — A digital system for registration, access control, and circulation management at military bases and secure facilities.
- **BioSCOUT** — A wearable health-monitoring system that screens for and detects 26 cardiac arrhythmias, extending Bulzi's edge sensing to human vital signs.
- **zBeacon** — RF/IoT sensing technology that passively identifies the location of mobile devices in an area of interest; originally used to inform outdoor advertising networks about consumers exposed to displays.
- **LOCALiz** — An audience-measurement and data-management platform that runs analytics on 10+ billion monthly mobile location records, attaching 950+ anonymized demographic attributes to phones for real-time out-of-home audience measurement.

## Achievements

- Adapted ~$10M of commercial IoT technology into defense applications with ~$2M in SBIR funding.
- Awarded U.S. Department of Defense / Air Force contracts for IoT technology adaptation and RF-sensor base security.
- Secured backing from the U.S. Air Force and Capital Factory.
- Built LOCALiz to run analytics on 10+ billion monthly mobile-location records with 950+ anonymized attributes.
- Launched one of the first audience-addressable DOOH networks on DOmedia.
- Partnered with CardiacSense on a $1.25M Air Force wearable vital-signs project.

## Latest updates

- **2023** — Announced a distribution and R&D agreement with CardiacSense to build a medical-grade wearable vital-signs monitoring solution under Air Force solicitation AF222-D011.
- **2023** — Advanced BioSCOUT, a wearable capable of screening for 26 cardiac arrhythmias.
- **2022** — Positioned SAFER as a passive C5ISR situational-awareness platform ('Small | Smart | Silent') and worked to transition it toward production deployments.
- **2020** — Awarded a DoD/Air Force contract to adapt IoT technology (zBeacon/LOCALiz) for base security and threat assessment.

## Links

- Website: https://bulzi.com
- LinkedIn: https://www.linkedin.com/company/bulzi-llc
- Twitter/X: https://twitter.com/BulziMediaInc
- Facebook: https://facebook.com/bulzimediainc

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Profile page: https://yespress.io/bulzi-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-22