# Bullfrog + Baum

> Bullfrog + Baum is a New York communications agency founded by Jennifer Baum in 2000. It grew from restaurant public relations into an integrated consumer shop spanning media relations, digital strategy, influencer work, branding, events and crisis communications, with clients ranging from Bobby Flay and Black Tap to Mandarin Oriental Hotel Group and the Singapore Tourism Board. ICR acquired the agency for an undisclosed amount in 2023 and combined it with its consumer practice to launch Blue Engine, while Bullfrog + Baum's own web and social presence remains visible.

- **Founded:** 2000
- **Headquarters:** New York, United States
- **Founders:** Jennifer Baum (Founder and CEO)
- **Products:** Integrated communications, Digital Bullfrog, Events, creative and branding, LEAP by B+B
- **Notable:** Built a boutique hospitality PR firm into an integrated consumer communications agency over 23 years before its acquisition by ICR., Won first place in PR Daily's Media Relations Awards for the Crazy Rich Singapore stunt or special event campaign., The Crazy Rich Singapore campaign generated 54 stories across outlets including CNN Travel, Cosmopolitan, Vogue, Forbes and USA Today.

## Products & services

- **Integrated communications** — Public relations, media relations, crisis communications, integrated marketing, strategic partnerships and consulting for consumer-facing brands.
- **Digital Bullfrog** — Social strategy, paid media, content development, influencer relations, social listening and digital analytics integrated with traditional communications.
- **Events, creative and branding** — Event planning and production, design, brand development and content creation built around launches and cultural moments.
- **LEAP by B+B** — A project-based, 45-day publicity program created for smaller clients and limited budgets, focused on local media, influencers and consumers.

## Achievements

- Built a boutique hospitality PR firm into an integrated consumer communications agency over 23 years before its acquisition by ICR.
- Won first place in PR Daily's Media Relations Awards for the Crazy Rich Singapore stunt or special event campaign.
- The Crazy Rich Singapore campaign generated 54 stories across outlets including CNN Travel, Cosmopolitan, Vogue, Forbes and USA Today.
- Won a PRNEWS Platinum Award for media relations around the launch of Ketel One Botanical.
- Founder Jennifer Baum was named a 2019 New York Business Journal Woman of Influence and a Ragan Top Women in Communications visionary.

## Latest updates

- **2023-06** — ICR acquired Bullfrog + Baum for an undisclosed amount; Jennifer Baum became an ICR partner.
- **2023-11** — ICR launched Blue Engine by combining Bullfrog + Baum with its consumer lifestyle communications practice.
- **2026-06** — Jennifer Baum announced that she was stepping away after 26 years, following the acquisition and launch of Blue Engine.

## Links

- Website: https://www.bullfrogandbaum.com/
- LinkedIn: https://www.linkedin.com/company/bullfrog-%26-baum
- Twitter/X: https://twitter.com/bullfrogandbaum
- Instagram: https://www.instagram.com/bullfrogandbaum/
- Facebook: https://facebook.com/BullfrogAndBaum/

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Profile page: https://yespress.io/bullfrog-baum
Published by YesPress — https://yespress.io
Last updated: 2026-09-20