# BugHerd

> BugHerd is a Melbourne-built visual feedback and bug tracking tool that lets clients and teams point, click, and comment directly on live websites. Each pin becomes a task with a screenshot plus browser, OS, and screen data attached automatically, so developers get the context they need without the usual email back-and-forth. Founded in 2010 by Alan Downie and Matt Milosavljevic, the product is used by more than 10,000 companies and 350,000 users across 172 countries, and is especially popular with web and marketing agencies.

- **Founded:** 2010
- **Headquarters:** Melbourne, Australia
- **Founders:** Alan Downie (Co-founder), Matt Milosavljevic (Co-founder)
- **Team size:** Small, bootstrapped-style team (roughly 20-50 people)
- **Products:** BugHerd Visual Feedback & Bug Tracker, BugHerd Browser Extension, Kanban Task Board, Client Collaboration / Share via Link, Suggest Text Edits
- **Notable:** One of the first Australian teams accepted into 500 Startups (Batch 1) and the Startmate accelerator (2011)., Grew to 10,000+ companies and 350,000+ users across 172 countries., Maintained a 90%+ customer retention rate.

## Products & services

- **BugHerd Visual Feedback & Bug Tracker** — Point-and-click tool that pins feedback directly onto live websites; each pin becomes a task with an automatic screenshot plus browser, OS, and screen data.
- **BugHerd Browser Extension** — Chrome and Edge extensions that let team members and clients leave in-context feedback on any web page.
- **Kanban Task Board** — Built-in board that organizes incoming feedback into prioritized, trackable tasks for developers and designers.
- **Client Collaboration / Share via Link** — Guests review websites and leave feedback without needing an account or login; teams can set feedback deadlines.
- **Suggest Text Edits** — Reviewers highlight copy and propose direct text changes on live content.
- **BugHerd AI & MCP Integration** — AI-assisted triaging of feedback and a Model Context Protocol integration to route tasks into developer workflows.

## Achievements

- One of the first Australian teams accepted into 500 Startups (Batch 1) and the Startmate accelerator (2011).
- Grew to 10,000+ companies and 350,000+ users across 172 countries.
- Maintained a 90%+ customer retention rate.
- 4.8/5 rating on G2 across 140+ reviews.
- Survived a near-collapse and near-acquisition, with founders buying out most investors to keep the product alive (2018 reset).
- Shipped Kanban feedback boards ahead of the tool's mainstream popularity.

## Latest updates

- **2025-08** — Shipped new feature animations and updates to the visual feedback experience across the product site.
- **2025-01** — Introduced BugHerd AI and MCP integration for AI-assisted feedback triaging and routing into developer tools.
- **2024-01** — Added Suggest Text Edits, letting reviewers propose copy changes directly on live pages.

## Links

- Website: https://bugherd.com
- LinkedIn: https://www.linkedin.com/company/1766453/
- Twitter/X: https://x.com/bugherd
- YouTube: https://www.youtube.com/@BugHerdWebsiteFeedbackTool

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Profile page: https://yespress.io/bugherd
Published by YesPress — https://yespress.io
Last updated: 2026-08-05