# Buffini & Company

> Buffini & Company sells coaching, training, referral-focused CRM software, marketing memberships and events for real estate professionals. Founded in 1996, its Work by Referral method turns client relationships into planned daily activities. The company reports having served more than four million professionals in 47 countries over its history.

- **Founded:** 1996
- **Headquarters:** Carlsbad, United States
- **Founders:** Brian Buffini (Co-founder; Chairman & Founder), Beverly Buffini (Co-founder)
- **Products:** Referral Maker CRM, Referral Maker CORE, Referral Maker PRO, One2One Coaching, Leadership Coaching
- **Notable:** Marked its 30th anniversary in 2026., Company-reported cumulative reach of more than four million professionals in 47 countries., Brian Buffini was inducted into RISMedia’s Real Estate Newsmakers Hall of Fame.

## Products & services

- **Referral Maker CRM** — Contact management, financial goals, activity logging and daily follow-up plans. Listed at $49 USD monthly or $468 annually.
- **Referral Maker CORE** — Entry membership combining referral training, digital marketing assets, referral management and The Blitz. $99 USD monthly or $999 annually.
- **Referral Maker PRO** — Referral-system membership combining CRM, marketing resources and training. $149 USD monthly; personalized tier $179 monthly.
- **One2One Coaching** — Personal business coaching and accountability with planning tools and membership resources. $549 USD monthly or $5,870 annually.
- **Leadership Coaching** — Coaching for leaders on teams, systems and business growth. $1,499 USD monthly or $15,740 annually.
- **100 Days to Greatness** — Structured real estate career-launch training; filmed in 2004, first mentor-led classes in 2005.
- **The Pathway to Mastery** — Essentials and Advanced courses covering referral generation, buyers and sellers, negotiation and business planning.
- **Buffini Certification** — Training to facilitate Buffini courses for real estate agents.
- **AI Bootcamp** — Real estate AI training; current offer includes implementation labs, office hours with Michael Thorne and prompts. Listed at $599 per year.
- **Events and conferences** — Leadership Conference, The Peak Experience and virtual coaching events.
- **BoldTrail + Buffini Mode** — Announced integration of Buffini methodology with Inside Real Estate’s BoldTrail and Streams workspace; phased rollout, not treated here as universally available.

## Achievements

- Marked its 30th anniversary in 2026.
- Company-reported cumulative reach of more than four million professionals in 47 countries.
- Brian Buffini was inducted into RISMedia’s Real Estate Newsmakers Hall of Fame.

## Latest updates

- **2026-06** — Named Steve Pacinelli Chief Revenue Officer, JB Bolton Chief Operating Officer and Ethan Beute Chief Ambassador.
- **2026-05** — Published the BoldTrail + Buffini Mode partnership announcement on May 5; the product FAQ dates the public conference unveiling to April 28.
- **2026-04** — Named Darin Dawson CEO on April 23; Brian Buffini became Chairman & Founder.
- **2026-02** — Realty ONE Group announced training distribution through ONE University.
- **2026-01** — Launched Referral Maker CORE and an updated Blitz lead-generation system.

## Links

- Website: https://www.buffini.com/
- LinkedIn: https://www.linkedin.com/company/buffiniandco
- Twitter/X: https://twitter.com/BuffiniCompany
- YouTube: https://www.youtube.com/user/BuffiniandCompany
- Instagram: https://www.instagram.com/buffiniandco/
- Facebook: https://www.facebook.com/buffiniandcompany

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Profile page: https://yespress.io/buffini
Published by YesPress — https://yespress.io
Last updated: 2026-10-24