# Buffer

> Buffer makes social media publishing, planning, analytics, and community tools for creators, small businesses, nonprofits, and agencies. Its per-channel subscriptions support a fully remote company known for public salaries, open financial metrics, a four-day workweek, and a $3.3 million buyout of its main venture investors.

- **Founded:** 2010
- **Headquarters:** San Francisco, United States (fully remote)
- **Founders:** Joel Gascoigne (Co-founder and CEO), Leo Widrich (Co-founder; joined in 2011, departed in 2017)
- **Products:** Publish, Create, Insights, Community, Collaborate
- **Notable:** Reached one million registered users in September 2013., Published all team salaries in December 2013., Exceeded $10 million ARR in May 2016.

## Products & services

- **Publish** — Queues, calendars, drafts, and publishing across supported social networks.
- **Create** — Capture and organize ideas, drafts, and templates.
- **Insights** — Rebuilt multi-channel analytics with performance metrics and AI-powered Takeaways.
- **Community** — A shared space to review and reply to supported social comments.
- **Collaborate** — Team access, permissions, internal notes, and approval workflows.
- **Start Page** — A customizable link-in-bio microsite; counts as a channel.
- **AI Assistant** — Help refining, generating, and repurposing social content.
- **API and integrations** — Developer access and connections to design, storage, and automation tools.

## Achievements

- Reached one million registered users in September 2013.
- Published all team salaries in December 2013.
- Exceeded $10 million ARR in May 2016.
- Spent $3.3 million buying out seven of sixteen Series A investors in July 2018.
- Established a four-day workweek following its 2020 pilot.

## Latest updates

- **2026-04** — April 14: launched the rebuilt Insights analytics experience.
- **2026-09** — September 23: added Substack Notes scheduling, crossposting, and subscriber-conversion performance metrics.
- **2026-09** — September 28: added mixed image and video posts.
- **2026-10** — October 7: added Instagram audio, collaborators, trial reels, and multi-item stories.

## Links

- Website: https://buffer.com
- LinkedIn: https://www.linkedin.com/company/bufferapp
- Twitter/X: https://twitter.com/buffer
- GitHub: https://github.com/bufferapp
- YouTube: https://www.youtube.com/@Bufferapp
- Bluesky: https://bsky.app/profile/buffer.com
- Instagram: https://www.instagram.com/buffer
- Facebook: https://facebook.com/bufferapp
- TikTok: https://tiktok.com/@bufferapp

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Profile page: https://yespress.io/buffer
Published by YesPress — https://yespress.io
Last updated: 2026-10-13