# Buff City Soap

> Buff City Soap is a Dallas-headquartered home and personal care retailer built around local 'Soap Makeries,' where employees make and customize plant-based soap, bath, body, laundry and home products in view of shoppers. Founded near Memphis in 2013 by Brad Kellum and Jennifer Ziemianin Kellum, the brand expanded through franchising, e-commerce and subscriptions and now reports more than 200 U.S. locations. Its central distinction is operational as much as chemical: production is staged inside the store, turning freshness, transparency and scent personalization into the shopping experience.

- **Founded:** 2013
- **Headquarters:** Dallas, United States
- **Founders:** Brad Kellum (Co-founder), Jennifer Ziemianin Kellum (Co-founder)
- **Team size:** LinkedIn lists 201-500 employees and displays more than 860 associated profiles; franchise-store workers may make the broader network larger.
- **Products:** Plant-based soap bars, Bath and body care, Laundry care, Home care and fragrance, Buff By You customization
- **Notable:** Expanded from a garage and farmers markets to more than 200 U.S. locations., Opened its first franchised locations in 2017 and its 250th Makery in 2022., Grew from 26 units at the 2019 acquisition to more than 100 stores by June 2021.

## Products & services

- **Plant-based soap bars** — Handmade daily in local Makeries, with standard and shea-butter options and more than 30 selectable scents.
- **Bath and body care** — Bath bombs, shower steamers, body wash, lotion, body butter, scrubs, shower oil, mist and foaming hand soap.
- **Laundry care** — Powder and liquid laundry soap, Laundry Soap Plus, scent boosters and wool dryer balls, with subscription options on selected products.
- **Home care and fragrance** — Candles, dish soap, multi-surface cleaner, car air fresheners and customizable non-aerosol room spray.
- **Buff By You customization** — In-store scent customization using more than 30 fragrance choices, typically completed in minutes.
- **Events and bath-bomb parties** — Bookable in-store events where groups make mini bath bombs, creating a service and customer-acquisition channel.
- **Aluminum-free deodorant** — The company's first deodorant, launched with plant-based ingredients, five signature scents and a claim of up to 72-hour odor control.

## Achievements

- Expanded from a garage and farmers markets to more than 200 U.S. locations.
- Opened its first franchised locations in 2017 and its 250th Makery in 2022.
- Grew from 26 units at the 2019 acquisition to more than 100 stores by June 2021.
- Reached 271 total outlets at the end of 2023, according to the 2025 franchise disclosure.
- Built laundry into a major adjacent category alongside soap, bath and body products.
- Earned Leaping Bunny cruelty-free certification in May 2026.
- Launched its first aluminum-free deodorant in August 2026.

## Latest updates

- **2026-08** — Launched its first aluminum-free deodorant in five signature scents, with a company claim of up to 72-hour odor control.
- **2026-05** — Received Leaping Bunny cruelty-free certification across its product lines and supply chain.
- **2026-05** — CEO Enrique Ramirez discussed the Makery model, franchise operations and growth strategy on iHeartMedia's Dallas CEOs You Should Know podcast.
- **2026-04** — Introduced Fruits with Benefits, its first laundry-forward fragrance, plus the Alter Ego spring scent.
- **2026-03** — Introduced its first customizable, non-aerosol room spray collection.
- **2025-06** — Enrique Ramirez became chief executive, succeeding retiring CEO Dorvin Lively.

## Links

- Website: https://buffcitysoap.com
- LinkedIn: https://www.linkedin.com/company/buff-city-soap
- Twitter/X: https://twitter.com/BuffCitySoap
- YouTube: https://www.youtube.com/@BuffCitySoap
- Instagram: https://www.instagram.com/buffcitysoap/
- Facebook: https://www.facebook.com/BuffCitySoap/
- TikTok: https://www.tiktok.com/@buffcitysoap

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Profile page: https://yespress.io/buff-city-soap
Published by YesPress — https://yespress.io
Last updated: 2026-08-15