# BSY Associates Inc.

> BSY Associates Inc. is a Middletown, New Jersey boutique marketing communications agency built around an unusually narrow advantage: more than five decades of fluency in maritime trade, logistics and supply chains. Founded in 1974 by former maritime editor Barbara Spector Yeninas and now led by President and CEO Lisa LoManto Aurichio, the firm combines public relations, brand strategy, crisis communications, media training, creative work and industry-event production for ports, carriers, equipment companies, trade groups and logistics technology businesses.

- **Founded:** 1974
- **Headquarters:** Middletown, United States
- **Founders:** Barbara Spector Yeninas (Founder and former CEO)
- **Products:** Public relations and strategic communications, Crisis communications and media training, Brand management and creative services, Digital marketing and social media, Industry event management
- **Notable:** Celebrated 50 years in business on August 1, 2024., Helped Port Houston's International Maritime Conference grow from 200 attendees at its 2022 debut to a record 850 registrations in 2025, according to Port Houston staff., Has coordinated the United Seamen's Service Admiral of the Ocean Sea Award since 1980 and the Containerization & Intermodal Institute's Connie Awards since 1985.

## Products & services

- **Public relations and strategic communications** — Media strategy, press materials, thought leadership, speeches, whitepapers, product and service announcements, and reputation programs for B2B organizations.
- **Crisis communications and media training** — Preparation, message development, executive practice and rapid-response communications for anticipated or unexpected issues.
- **Brand management and creative services** — Brand discovery, identity systems, advertising, websites, landing pages and creative execution across print and digital channels.
- **Digital marketing and social media** — Digital campaigns, content and social programs designed for specialized B2B audiences.
- **Industry event management** — Concept, branding, sponsorship and ticket sales, programming, hospitality and production for maritime and logistics conferences and awards.
- **Association and awards-program support** — Long-running coordination and management for industry bodies and recognition programs, including AOTOS and the Connie Awards.

## Achievements

- Celebrated 50 years in business on August 1, 2024.
- Helped Port Houston's International Maritime Conference grow from 200 attendees at its 2022 debut to a record 850 registrations in 2025, according to Port Houston staff.
- Has coordinated the United Seamen's Service Admiral of the Ocean Sea Award since 1980 and the Containerization & Intermodal Institute's Connie Awards since 1985.
- Lisa LoManto Aurichio was named among NJBIZ's Best 50 Women in Business for 2022.
- Barbara Spector Yeninas received the Containerization & Intermodal Institute Lifetime Achievement Award in 2008 and was named among NJBIZ's top 50 businesswomen in 2007.
- Established a $1,500 BSY Associates scholarship for a Rutgers MBA candidate studying supply-chain management in the 2009-2010 academic year.

## Latest updates

- **2026-02** — Port Houston's commission agenda recommended a BSYA professional-services contract worth up to $232,350 for the November 2026 Houston International Maritime Conference.
- **2025** — The Houston International Maritime Conference recorded 850 registrations, up from 200 attendees at its 2022 debut.
- **2024-08** — BSYA marked its 50th anniversary and promoted Lisa Aurichio to President and CEO, June Chin to Vice President of Client Services and Events, and Anna Maria Hubner to Creative Services Director.
- **2024-05** — Founder Barbara Spector Yeninas died at age 84 after putting a succession plan in place.

## Links

- Website: https://www.bsya.com/
- LinkedIn: https://www.linkedin.com/company/bsy-associates/
- Twitter/X: https://twitter.com/bsyassociates

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Profile page: https://yespress.io/bsy-associates-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-21