# BSN SPORTS

> BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States. A division of Varsity Brands, it supplies more than 150,000 schools, colleges and recreation programs with uniforms, apparel, footwear, equipment, custom team stores and facility branding through a network of local sales professionals backed by national manufacturing and logistics. Founded in 1972 with a pickup truck full of tennis nets, it now runs a catalog of over 100,000 products and is the biggest North American distributor of both Nike and Under Armour team gear.

- **Founded:** 1972
- **Headquarters:** Farmers Branch, Texas, United States
- **Founders:** Mike Blumenfeld (Founder (Blumenfeld Sport Net / BSN SPORTS))
- **Team size:** Approximately 3,000-4,000 employees
- **Products:** Custom Uniforms & Team Apparel, Team Equipment & Footwear, Online Team Stores & Fanwear, Facility Branding & Construction, Fundraising & Coaching Resources
- **Notable:** Largest distributor of team sports apparel and equipment in the United States, Largest North American distributor of both Nike and Under Armour team gear, with over $150 million in inventory, Serves more than 150,000 institutional and team customers

## Products & services

- **Custom Uniforms & Team Apparel** — Decorated, sublimated and stock uniforms and practice gear across sports, including in-house manufacturing.
- **Team Equipment & Footwear** — A catalog of 100,000+ items - balls, bats, training equipment, scoreboards, field maintenance and brand-name footwear.
- **Online Team Stores & Fanwear** — Exclusive branded online shops that let schools, boosters and fans buy spirit wear and program gear on demand.
- **Facility Branding & Construction** — Gym, field and campus signage, wall graphics and turf/facility branding projects.
- **Fundraising & Coaching Resources** — Fundraising programs plus coaching content and toolkits delivered through the Coaches Corner blog and campaigns.

## Achievements

- Largest distributor of team sports apparel and equipment in the United States
- Largest North American distributor of both Nike and Under Armour team gear, with over $150 million in inventory
- Serves more than 150,000 institutional and team customers
- Grew from $90 million in sales (2005) to roughly $1.7 billion (2023)
- Named to Front Office Sports' 'Best Employers in Sports'
- Celebrated 50th anniversary in 2022 as 'The Year of the Coach'

## Latest updates

- **2026-01** — Begins manufacturing Under Armour-sublimated team uniforms as an official UA licensee.
- **2025-06** — Under Armour expands partnership, naming BSN SPORTS an official uniform licensee for UA team sports.
- **2024-08** — KKR completes acquisition of parent Varsity Brands from Bain Capital for roughly $5 billion.
- **2022-03** — Marks 50th anniversary as 'The Year of the Coach' and launches the #ThankYouCoach campaign.

## Links

- Website: https://bsnsports.com
- LinkedIn: https://www.linkedin.com/company/bsn-sports
- Twitter/X: https://twitter.com/BSNSPORTS
- YouTube: https://www.youtube.com/user/BSNSPORTS
- Instagram: https://www.instagram.com/bsnsports
- Facebook: https://www.facebook.com/BSNSPORTS

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Profile page: https://yespress.io/bsn-sports
Published by YesPress — https://yespress.io
Last updated: 2026-08-13