# Bryce Jones

> Bryce Jones is the CEO and co-founder of Flash Forest, a Toronto-based cleantech startup that uses autonomous drones, AI, GIS mapping and biodegradable seed pods to replant forests faster and more cheaply than traditional hand-planting. A former tree planter and biology graduate from British Columbia, Jones launched Flash Forest in 2019 after seeing how far reforestation methods lagged behind industrial logging technology. The company's stated goal is to plant one billion trees by 2028, with a focus on land that is unsafe or uneconomical for human crews, including post-wildfire terrain.

- **Role:** CEO and Founder at Flash Forest
- **Organizations:** Flash Forest, Jones Solar Consulting, Apex Reforestation, Crystal Clear Chip Repair
- **From:** Kelowna, British Columbia, Canada
- **Nationality:** Canadian
- **Education:** Bachelor of Science, Biology, University of Victoria, TESOL English Teaching Certificate, Global Village Victoria
- **Known for:** Founded Flash Forest, described as Canada's first-to-market drone-reforestation company, Raised an $11.4 million CAD Series A round (2023) to scale drone reforestation, Set a public goal of planting one billion trees by 2028

## Career timeline

- **2009** — Co-founded Crystal Clear Chip Repair
- **2013** — Worked as a tree planter in British Columbia and northern Alberta, planting roughly 76,000 trees in one season; later worked in reforestation at Apex Reforestation
- **2016** — Completed a Bachelor of Science in Biology at the University of Victoria
- **2017** — Started Jones Solar Consulting
- **2019** — Co-founded Flash Forest and launched via Kickstarter/Indiegogo crowdfunding
- **2021** — Delivered a TEDx talk on drone reforestation at TEDxWakeForestU
- **2023** — Flash Forest closed an $11.4 million CAD Series A funding round

## Achievements

- Founded Flash Forest, described as Canada's first-to-market drone-reforestation company
- Raised an $11.4 million CAD Series A round (2023) to scale drone reforestation
- Set a public goal of planting one billion trees by 2028
- Developed a system claiming to plant roughly 10 times faster than a human tree planter
- TEDx speaker (TEDxWakeForestU, 2021)
- Named to MaRS Discovery District's list of 10 cleantech entrepreneurs to know
- Received a University of Victoria Distinguished Alumni recognition
- Secured federal funding for reforestation efforts while incubating at ICUBE (University of Toronto Mississauga)

## Latest updates

- **2023-04** — Flash Forest completed an $11.4 million CAD Series A funding round to advance drone- and AI-based reforestation.
- **2024-02** — Flash Forest continued to be profiled for its drone reforestation work, including a Bluedot Living feature.

## Links

- Website: https://flashforest.com
- LinkedIn: https://ca.linkedin.com/in/bryce-hugo-jones
- Twitter/X: https://twitter.com/flash_forest
- Facebook: https://facebook.com/flashforest.ca/

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Profile page: https://yespress.io/bryce-jones
Published by YesPress — https://yespress.io
Last updated: 2026-07-22