# Bryan Merica

> Bryan Merica is the Sacramento-based co-founder and CEO of Unearth, a public affairs technology company. A former management consultant and PeopleSoft strategist, he formed ID Media in 2003, co-founded Fox & Hounds Daily in 2008, and has written about campaign analytics, digital advertising, data visualization, and policy simulation.

- **Role:** Co-Founder and Chief Executive Officer at Unearth
- **Organizations:** Unearth, ID Media / Activate Direct, IDMLOCO, Fox & Hounds Daily, PeopleSoft, Deloitte & Touche LLP, Price Waterhouse LLP, WEAVE, Inc.
- **Education:** Bachelor of Science in Business Administration, summa cum laude, University of the Pacific - Eberhardt School of Business
- **Known for:** Graduated summa cum laude from the University of the Pacific., Founded ID Media in 2003., Co-founded Fox & Hounds Daily in 2008.

## Career timeline

- **1996** — Completed his University of the Pacific education; his LinkedIn profile lists attendance from 1992 to 1996.
- **—** — Began in management consulting at Price Waterhouse and Deloitte & Touche; later worked as a senior strategist at PeopleSoft.
- **2003** — Formed ID Media, according to Capitol Weekly.
- **2008** — Co-founded Fox & Hounds Daily with Joel Fox and Tom Ross.
- **2010** — Participated in a direct-democracy technology panel at UC Hastings, and began WEAVE board service according to LinkedIn.
- **2011** — Co-credited on research analyzing online discussion of the 2010 California governor’s race; Unearth identifies 2011 as the start of its public affairs work.
- **2017** — Co-authored Nine Steps to Interactive Data Visualizations with Matthew Eagan.
- **2018** — Published essays on digital-first strategy and underdog candidates’ use of Facebook.
- **2019** — Published The Future of Advocacy on Facebook.
- **2022** — Published Digital Twinning: The Metaverse Meets Policymaking.
- **2025** — His LinkedIn profile lists the end of WEAVE board service in January.
- **2026** — Joe Mathews reported in January that Merica planned to continue Fox & Hounds in Joel Fox’s spirit.

## Achievements

- Graduated summa cum laude from the University of the Pacific.
- Founded ID Media in 2003.
- Co-founded Fox & Hounds Daily in 2008.
- Co-founder and CEO of Unearth, whose company page reports operations in 47 states.
- Co-credited on a study of 480,296 online mentions related to California’s 2010 governor’s race.

## Latest updates

- **2026-01** — Joe Mathews reported Merica’s intention to continue Fox & Hounds following Joel Fox’s death.
- **2025-01** — His LinkedIn profile lists January 2025 as the end of his WEAVE board tenure.
- **2024-10** — Publicly thanked Jon Korn for leadership and innovation on Korn’s tenth anniversary at Unearth.

## Links

- Website: https://www.unearthcampaigns.com/team/bryan-merica/
- LinkedIn: https://www.linkedin.com/in/bmerica

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Profile page: https://yespress.io/bryan-merica
Published by YesPress — https://yespress.io
Last updated: 2026-10-06