# Brunswick Corporation

> Brunswick Corporation is a publicly traded marine recreation company that spans nearly the full boating stack: Mercury Marine propulsion, Navico Group electronics and power systems, boat brands including Boston Whaler, Sea Ray, Bayliner and Lund, aftermarket parts and distribution, and Freedom Boat Club's shared-access network. Founded as a Cincinnati woodworking shop in 1845, Brunswick now operates more than 60 brands, employs about 14,000 people and reported $5.363 billion in 2025 revenue. Its strategic advantage is integration - designing engines, electronics, controls, boats and services to work together while serving consumers, dealers, boatbuilders, commercial operators and industrial customers.

- **Founded:** 1845
- **Headquarters:** Mettawa, Illinois, United States
- **Founders:** John Moses Brunswick (Founder)
- **Team size:** Approximately 14,000 employees as of December 31, 2025, operating in 26 countries
- **Products:** Mercury Marine propulsion, Engine parts, accessories and distribution, Navico Group marine technology, Brunswick Boat Group, Freedom Boat Club
- **Notable:** Founded in 1845 and one of the longest continually publicly traded companies on the New York Stock Exchange., Built a portfolio of more than 60 marine brands operating across the boating ecosystem., Reported $5.363 billion in 2025 net sales and operations in 26 countries.

## Products & services

- **Mercury Marine propulsion** — Outboard, sterndrive, inboard and racing propulsion, controls and related services spanning recreational, commercial and racing uses.
- **Engine parts, accessories and distribution** — Proprietary and aftermarket parts plus wholesale distribution through businesses including Mercury Parts & Accessories and Land 'N' Sea.
- **Navico Group marine technology** — Marine electronics, sonar, navigation, sensors, digital switching and energy systems across brands such as Lowrance, Simrad, B&G, Mastervolt and RELiON.
- **Brunswick Boat Group** — Recreational boats across fishing, cruising, offshore, pontoon, runabout and watersports categories under brands including Boston Whaler, Sea Ray, Bayliner, Lund and Harris.
- **Freedom Boat Club** — A membership and franchise network providing shared access to boats, training and reciprocal locations without individual boat ownership.
- **ACES technologies** — Autonomy and assistance, connectivity, electrification and shared-access technologies designed to simplify boat operation and participation.
- **Financial and dealer services** — Financing, insurance, extended warranties, dealer services and related digital offerings supporting marine purchases and ownership.

## Achievements

- Founded in 1845 and one of the longest continually publicly traded companies on the New York Stock Exchange.
- Built a portfolio of more than 60 marine brands operating across the boating ecosystem.
- Reported $5.363 billion in 2025 net sales and operations in 26 countries.
- Freedom Boat Club reached its 450th global location in June 2026.
- Set a company record with 15 Boating Industry Top Product Awards in 2026 across 13 brands.
- Won more than 100 enterprise awards in 2025 for a fourth consecutive year.
- Reduced combined Scope 1 and Scope 2 emissions 48% from 2022 through 2025 and matched 74% of electricity consumption with renewable sources.
- Introduced more than 100 new products during 2025.
- Its CES 2026 exhibit earned Gold and Silver ExSys Awards after presenting autonomous, connected and electrified boating systems.

## Latest updates

- **2026-07** — Brunswick reported second-quarter consolidated revenue of $1.558 billion and adjusted diluted EPS of $1.56.
- **2026-07** — The company's CES 2026 installation received Gold and Silver ExSys Awards for experiential exhibit design.
- **2026-07** — Brunswick declared its regular quarterly dividend and expanded its brand-licensing strategy through Changes Inc.
- **2026-06** — Freedom Boat Club opened its 450th global location at Liberty Landing Marina in Jersey City.
- **2026-05** — Brunswick published its 2025 Sustainability Report and announced a record 15 Boating Industry Top Product Awards.
- **2026-01** — At CES 2026, Brunswick demonstrated Simrad AutoCaptain, an AI-assisted helm, connected Sea Ray and NAVAN boats, electric propulsion and FLITE RACE.

## Links

- Website: https://www.brunswick.com/
- LinkedIn: https://www.linkedin.com/company/brunswick-corporation/
- Twitter/X: https://twitter.com/BrunswickCareer
- YouTube: https://www.youtube.com/channel/UCRxEhkoL1R003rX79CHScsw
- Instagram: https://www.instagram.com/brunswickcorporation/
- Facebook: https://www.facebook.com/BrunswickCorporate

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Profile page: https://yespress.io/brunswick-corporation
Published by YesPress — https://yespress.io
Last updated: 2026-08-11