# Bruce Shuman

> Bruce Shuman is the Chief Marketing Officer of AmTrust Financial Services, a New York based property and casualty insurer with roughly 6,500 employees and about $5.8 billion in annual revenue. Appointed in May 2025, he leads marketing strategy and brand across the carrier's multiline sales, distribution, and policy retention efforts. He arrived with more than 20 years in insurance and financial services, most recently as Chief Digital and Customer Experience Officer at The Hartford, with earlier leadership stops at Travelers and GE Capital. His throughline is unusual for the industry: he treats a policy less like a document and more like a customer journey.

- **Role:** Chief Marketing Officer at AmTrust Financial Services, Inc.
- **Organizations:** AmTrust Financial Services, Inc., The Hartford, Travelers, GE Capital, Diageo, Proxicom, Accenture
- **Nationality:** American
- **Education:** Bachelor's degree, James Madison University, MBA, concentration in Marketing, University of Connecticut School of Business
- **Known for:** Selected as The Hartford's first Chief Digital and Customer Experience Officer in 2017, a role created specifically for the digital-experience mandate., Led strategy, design, and execution of digital initiatives and customer journeys across all lines of business at The Hartford., Appointed Chief Marketing Officer of AmTrust Financial Services in May 2025, overseeing brand for a carrier of roughly 6,500 employees and about $5.8 billion in annual revenue.

## Career timeline

- **Early career** — Held roles at Accenture, Proxicom, and Diageo across consulting, web services, and consumer brands.
- **2000s** — At GE Capital, managed consumer-facing e-commerce and mobile activities for the consumer finance business.
- **2010s** — At Travelers, held vice president leadership roles in commercial operations and eBusiness, including small-business customer and agent service across traditional and digital channels.
- **2017** — Named The Hartford's first Chief Digital and Customer Experience Officer, a newly created role leading digital design and customer journeys.
- **2025** — Appointed Chief Marketing Officer of AmTrust Financial Services, leading marketing strategy, brand equity, and market presence across multiline sales, distribution, and retention.

## Achievements

- Selected as The Hartford's first Chief Digital and Customer Experience Officer in 2017, a role created specifically for the digital-experience mandate.
- Led strategy, design, and execution of digital initiatives and customer journeys across all lines of business at The Hartford.
- Appointed Chief Marketing Officer of AmTrust Financial Services in May 2025, overseeing brand for a carrier of roughly 6,500 employees and about $5.8 billion in annual revenue.
- Built more than 20 years of insurance and financial-services experience spanning GE Capital, Travelers, and The Hartford.

## Latest updates

- **2025-05** — Appointed Chief Marketing Officer of AmTrust Financial Services, Inc.

## Links

- Website: https://amtrustfinancial.com
- LinkedIn: http://www.linkedin.com/in/bruce-shuman-572897

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Profile page: https://yespress.io/bruce-shuman
Published by YesPress — https://yespress.io
Last updated: 2026-08-14