# Bruce Buchanan

> Bruce Buchanan is the Australian co-founder, CEO and Chairperson of Rokt, based in New York. Previously Jetstar Group CEO, he built on an insight from airline bookings to develop a business around relevant offers during online purchases. His career spans early small businesses, civil engineering, management consulting, aviation and ecommerce technology.

- **Role:** Co-founder, CEO and Chairperson at Rokt
- **Organizations:** Rokt, Jetstar Airways, Boston Consulting Group
- **From:** Sydney, Australia
- **Nationality:** Australian
- **Education:** Bachelor of Engineering, Civil Engineering, University of New South Wales, Master of Business Administration, Australian Graduate School of Management and UCLA Anderson School of Management
- **Known for:** Helped establish Jetstar and led the group as CEO from 2008 to 2012., Co-founded Rokt and expanded the company internationally., Led Rokt through the period culminating in its January 2025 US$3.5 billion secondary valuation.

## Career timeline

- **2003** — Helped write and present the business case for Jetstar.
- **2008–2012** — Served as Jetstar Group Chief Executive Officer.
- **2012** — Co-founded Rokt through the acquisition of Rocklive and became CEO.
- **2014** — Rokt opened its New York office.
- **2021** — Rokt closed a US$325 million Series E financing led by Tiger Global.
- **2024** — Rokt acquired Aftersell.
- **2025** — Rokt announced a US$335 million secondary agreement at a US$3.5 billion valuation and added mParticle and Canal.
- **2026** — Helped launch the Build Forward Foundation, backed by a one percent company equity commitment.

## Achievements

- Helped establish Jetstar and led the group as CEO from 2008 to 2012.
- Co-founded Rokt and expanded the company internationally.
- Led Rokt through the period culminating in its January 2025 US$3.5 billion secondary valuation.

## Latest updates

- **2026-10** — Rokt COO Bill Barton described Buchanan recruiting him back into an operations role, and company-wide AI training and experimentation, in The Deep View podcast.
- **2026-08** — Rokt announced Brain V4, reported more than US$800 million in 2025 revenue and forecast over 10 billion transactions for 2026.
- **2026-01** — Bruce and Elizabeth Buchanan helped launch Rokt’s Build Forward Foundation with a one percent equity commitment.

## Links

- Website: https://www.brucebuchanan.com/
- LinkedIn: https://www.linkedin.com/in/bruce-buchanan/
- Twitter/X: https://twitter.com/bebuchanan

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Profile page: https://yespress.io/bruce-buchanan
Published by YesPress — https://yespress.io
Last updated: 2026-10-23