# Bruce Anderson

> Bruce Anderson is an INVIDI Technologies co-founder, Co-CEO and Global CTO based in Princeton, New Jersey. His career spans Sarnoff digital video systems, DIVA video on demand and addressable television advertising, with a recurring focus on interoperability and industry standards.

- **Role:** Co-founder, Co-Chief Executive Officer and Global Chief Technology Officer at INVIDI Technologies Corporation
- **Organizations:** INVIDI Technologies Corporation, DIVA, Sarnoff Corporation, Lockheed
- **Education:** Certification (programme unspecified), MIT Sloan School of Management, Western New England College
- **Known for:** Participated in the senior Sarnoff team developing the ATSC Digital Television Standard, DIRECTV and DIVA., Three projects he managed at Sarnoff led to Technical Emmy Awards., Anderson and the INVIDI team received Technical Emmy Awards in 2016 and 2021.

## Career timeline

- **Before 2001** — Worked at Lockheed; spent ten years at Sarnoff, including as Managing Director of Digital Television and Entertainment; subsequently served as Vice President of Broadcast Products at DIVA.
- **2001** — Joined INVIDI, according to its official leadership biography.
- **2016** — Anderson and the INVIDI team received a Technical Emmy.
- **2018** — Discussed INVIDI’s acquisition of Ooyala’s advertising technology business and expansion into streaming.
- **2021** — INVIDI received a second Technical Emmy and became a certified Project OAR partner.
- **2022** — Unveiled Conexus, coordinating national addressable campaigns across distributors.
- **2023** — Published a case for connected TV industry standards.
- **2025** — Named a Philadelphia TITAN 100 honoree.
- **2026** — INVIDI announced integrations with igolgi and Enghouse Networks and an unconnected set-top-box advertising collaboration with Google.

## Achievements

- Participated in the senior Sarnoff team developing the ATSC Digital Television Standard, DIRECTV and DIVA.
- Three projects he managed at Sarnoff led to Technical Emmy Awards.
- Anderson and the INVIDI team received Technical Emmy Awards in 2016 and 2021.
- Named a 2025 Philadelphia TITAN 100 honoree.

## Latest updates

- **2026-07** — INVIDI announced a Google Ad Manager collaboration extending programmatic guaranteed advertising to unconnected set-top boxes.
- **2026-04** — INVIDI and Enghouse Networks announced targeted advertising integration across IP video environments.
- **2026-04** — INVIDI and igolgi announced a live server-side ad insertion integration.
- **2025-06** — Included in the 2025 Philadelphia TITAN 100 honoree announcement.

## Links

- Website: https://www.invidi.com/
- LinkedIn: https://www.linkedin.com/in/bruceanderson
- Twitter/X: https://twitter.com/InvidiBruce

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Profile page: https://yespress.io/bruce-anderson
Published by YesPress — https://yespress.io
Last updated: 2026-10-21