# BRP

> BRP is the Quebec manufacturer behind Ski-Doo, Sea-Doo, Can-Am, Lynx and Rotax - a portfolio spanning snowmobiles, personal watercraft, ATVs, side-by-sides, three-wheelers, electric motorcycles, engines, accessories and guided riding experiences. Its edge is a system rather than a single machine: shared engineering, recognizable product design, a global dealer network and a growing parts-and-apparel engine. After a difficult expansion into conventional boats and a costly reset in EV and light mobility, BRP is concentrating capital on powersports, dealer economics and products riders can customize.

- **Founded:** 1942
- **Headquarters:** Valcourt, Canada
- **Founders:** Joseph-Armand Bombardier (Founder and inventor)
- **Team size:** Approximately 17,000 employees as of January 31, 2026
- **Products:** Ski-Doo snowmobiles, Sea-Doo watercraft and Switch pontoons, Rotax engines and powertrains, Can-Am off-road, Can-Am on-road
- **Notable:** Joseph-Armand Bombardier patented an early snow vehicle in 1937 and founded the company in 1942., The 1959 Ski-Doo helped create recreational snowmobiling as a mass-market category., BRP became independent in 2003 and completed its IPO in 2013.

## Products & services

- **Ski-Doo snowmobiles** — Snowmobiles ranging from trail and touring models to mountain, crossover, utility and electric platforms.
- **Sea-Doo watercraft and Switch pontoons** — Personal watercraft and jet-propelled modular pontoon boats for recreation, touring, fishing and performance.
- **Rotax engines and powertrains** — Combustion and electric power units used in BRP vehicles plus engines for karts, recreational aircraft and jet boats.
- **Can-Am off-road** — ATVs and side-by-side vehicles for recreation, sport, farming, ranching and other utility work.
- **Can-Am on-road** — Spyder, Ryker and Canyon three-wheel vehicles, plus Pulse and Origin electric motorcycles.
- **Parts, accessories and apparel** — A CA$1 billion-plus annual business spanning replacement parts, LinQ modular accessories, oils, riding gear and clothing.
- **BRP Experiences** — Guided and rental riding experiences at more than 225 destinations in 14 countries; the network reports more than two million rides delivered.
- **Can-Am Pulse and Origin** — Electric street and dual-sport motorcycles using BRP's modular Rotax E-Power unit, a liquid-cooled battery system, regenerative braking and reverse.
- **Can-Am Outlander Electric** — BRP's first mass-production electric ATV, developed around the same modular powerpack used in its electric snowmobiles and motorcycles.
- **BRP Financial Services** — A U.S. branded retail-financing program for dealer customers, powered by Octane for underwriting, funding and loan servicing.

## Achievements

- Joseph-Armand Bombardier patented an early snow vehicle in 1937 and founded the company in 1942.
- The 1959 Ski-Doo helped create recreational snowmobiling as a mass-market category.
- BRP became independent in 2003 and completed its IPO in 2013.
- The company entered Nasdaq trading in 2018.
- BRP earned 20 international design awards during calendar 2025.
- FY2026 revenue reached CA$8.4427 billion, up 6.8%, while normalized EBITDA reached CA$1.1034 billion.
- The parts, accessories and apparel business exceeded CA$1 billion in annual revenue and more than doubled sales over ten years.
- BRP's new Saint-Philippe logistics hub can process more than 2.5 million orders per year.
- BRP Experiences has delivered more than two million rides through outfitters at 225-plus destinations in 14 countries.

## Latest updates

- **2026-08** — Launched BRP Financial Services, a branded U.S. retail-finance program powered by Octane, scheduled to go live August 24.
- **2026-08** — Can-Am showed the non-production Defender Prerunner and Maverick R XRay concepts and committed to major off-road product news every six months for four years.
- **2026-08** — Sea-Doo introduced its 2027 lineup, including the 350-hp RXP-X Senna limited edition and a 110-hp Spark X.
- **2026-07** — Opened a 950,000-square-foot Saint-Philippe logistics center serving 2,050-plus dealers and capable of processing over 2.5 million orders annually.
- **2026-05** — Reported FY2027 first-quarter revenue of CA$2.3918 billion, up 29.5%, while North American powersports retail sales declined 7% against a strong prior-year snowmobile comparison.
- **2026-03** — Reported FY2026 revenue of CA$8.4427 billion and CA$232.5 million of normalized impairment charges related to EV and light-mobility assets.
- **2026-02** — Denis Le Vot became CEO, BRP refreshed its corporate identity around 'Get moving,' and launched its Beyond the Ride sustainability plan for 2030.
- **2025-12** — Australian regulators opposed the planned sale of Telwater to Yamaha Motor Australia; BRP continued seeking a buyer.
- **2025-10** — Completed the sale of Manitou assets after selling Alumacraft assets earlier in fiscal 2026.

## Links

- Website: https://www.brp.com/en/
- LinkedIn: https://www.linkedin.com/company/brp
- Twitter/X: https://twitter.com/BRPnews
- YouTube: https://www.youtube.com/user/CommunicationsBRP
- Instagram: https://www.instagram.com/brp_global/
- Facebook: https://www.facebook.com/brpinfo

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Profile page: https://yespress.io/brp
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Last updated: 2026-08-23