# Brown-Forman

> Brown-Forman is a Louisville-based, family-influenced public spirits company that owns and markets more than 40 brands, led by Jack Daniel's, Woodford Reserve, Old Forester, Herradura, el Jimador, Diplomático, Gin Mare, and three single-malt Scotch labels. Its products reach legal-drinking-age consumers in more than 170 countries through distributors, retailers, hospitality, travel retail, and a smaller direct-to-consumer layer. Its advantage is a portfolio of durable trademarks, whiskey-making expertise, geographic reach, and patience with aged inventory; its challenge is adapting that inheritance to moderation, convenience, tariffs, and a softer spirits market.

- **Founded:** 1870
- **Headquarters:** Louisville, United States
- **Founders:** George Garvin Brown (Founder)
- **Team size:** Approximately 4,900 employees worldwide in fiscal 2026
- **Products:** Jack Daniel's Family of Brands, Woodford Reserve, Old Forester, Tequila portfolio, Single malt Scotch portfolio
- **Notable:** Built more than 40 brands sold in more than 170 countries., Only operating U.S. spirits company that bottled, aged, and distilled whiskey before, during, and after Prohibition, according to its corporate history., Paid regular quarterly cash dividends for 82 consecutive years and increased them for 42 consecutive years as of fiscal 2026.

## Products & services

- **Jack Daniel's Family of Brands** — Tennessee whiskey, flavored whiskey, premium expressions, and ready-to-drink products led by Old No. 7.
- **Woodford Reserve** — Premium Kentucky bourbon and American whiskey portfolio, including Double Oaked and limited expressions.
- **Old Forester** — Kentucky bourbon rooted in George Garvin Brown's original sealed-bottle quality proposition.
- **Tequila portfolio** — Herradura and el Jimador tequilas, plus the New Mix tequila-based ready-to-drink brand.
- **Single malt Scotch portfolio** — The GlenDronach, Benriach, and Glenglassaugh single malt Scotch whiskies.
- **Emerging premium spirits** — Diplomático rum, Gin Mare, Fords Gin, Chambord liqueur, and Slane Irish Whiskey.
- **Ready-to-drink beverages** — Spirit- and malt-based canned drinks including Jack Daniel's & Coca-Cola and New Mix.
- **Distillery experiences** — Tours, tastings, hospitality, and branded retail at production sites.

## Achievements

- Built more than 40 brands sold in more than 170 countries.
- Only operating U.S. spirits company that bottled, aged, and distilled whiskey before, during, and after Prohibition, according to its corporate history.
- Paid regular quarterly cash dividends for 82 consecutive years and increased them for 42 consecutive years as of fiscal 2026.
- Reported $3.9 billion in fiscal 2026 net sales and $1.0 billion in operating income.
- Expanded Jack Daniel's & Coca-Cola ready-to-drink distribution to five continents by fiscal 2025.
- Reported 99.7% diversion of waste from landfill across owned facilities.
- Jack Daniel's & Coca-Cola won the U.K. Product of the Year 2025 award in the premixed spirit category.

## Latest updates

- **2026-06** — Reported fiscal 2026 net sales of $3.9 billion, down 1%, with whiskey and ready-to-drink growth offsetting weakness elsewhere.
- **2026-04** — Brown-Forman and Pernod Ricard ended discussions about a potential combination without reaching an agreement.
- **2026-03** — Brown-Forman and Pabst agreed to end their U.S. flavored malt beverage partnership, with Brown-Forman assuming management in July 2026.
- **2025-08** — New U.S. distributor relationships took effect across 13 markets.
- **2025-01** — Announced a 12% workforce reduction, cooperage closure, and organization changes including Jeremy Shepherd as chief marketing officer.

## Links

- Website: https://www.brown-forman.com/
- LinkedIn: https://www.linkedin.com/company/brown-forman
- Twitter/X: https://twitter.com/brownforman/
- YouTube: https://www.youtube.com/@brownforman1870
- Instagram: https://www.instagram.com/brownforman/
- Facebook: https://facebook.com/Brown-Forman-Corporation-135533916496523/

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Profile page: https://yespress.io/brown-forman
Published by YesPress — https://yespress.io
Last updated: 2026-08-11