# broom.id

> Jakarta-based broom.id is building an operating and financing layer for Indonesia's fragmented used-car trade. Its dealer app combines inventory management and inter-dealer commerce with Buyback, a temporary-sale product that converts parked vehicles into working capital; BroomHive consignment and Broom Leasing Channeling extend the system toward retail demand and consumer financing. The company says it supported more than 7,000 small and midsize dealers and disbursed Rp1.1 trillion through Buyback in the first half of 2024.

- **Founded:** 2021
- **Headquarters:** Jakarta, Indonesia
- **Founders:** Pandu Adi Laras (Co-founder and CEO), Andreas Sutanto (Co-founder and CFO), Pungky Wibawa (Founder; early automotive-industry founder)
- **Team size:** Approximately 120 employees were reported in March 2023; LinkedIn currently lists a 51-200 employee range.
- **Products:** Broom dealer app, Buyback, BroomHive, Broom Leasing Channeling (BLC), Vehicle inspection and valuation
- **Notable:** Expanded from five initial showrooms in June 2021 to more than 7,000 dealer partners by mid-2024., Reported Rp1.1 trillion (about US$72.5 million) of Buyback disbursements in the first half of 2024, up 144.9 percent year over year., Reported 2,300 BLC transactions and more than US$17 million in BLC revenue in the first half of 2024.

## Products & services

- **Broom dealer app** — A mobile control panel for showroom registration and verification, vehicle inventory management, transaction monitoring, dealer-to-dealer stock access and entry to Broom's financing and sales products.
- **Buyback** — A temporary vehicle-sale service with a repurchase option. It gives dealers short-term working capital against inventory without presenting the transaction as a conventional loan; Broom advertises app-based processing in as little as five hours.
- **BroomHive** — An inspected consignment channel in Jatiasih, Bekasi that markets dealer vehicles online and offline for a cooperation period of up to 30 days.
- **Broom Leasing Channeling (BLC)** — A one-door channel connecting participating showrooms and their retail buyers with multiple leasing and multifinance partners, including credit analysis, purchase-order handling, document checks and disbursement.
- **Vehicle inspection and valuation** — Technology-assisted vehicle checks and valuation data used to make pricing, inventory and financing decisions more consistent and transparent.

## Achievements

- Expanded from five initial showrooms in June 2021 to more than 7,000 dealer partners by mid-2024.
- Reported Rp1.1 trillion (about US$72.5 million) of Buyback disbursements in the first half of 2024, up 144.9 percent year over year.
- Reported 2,300 BLC transactions and more than US$17 million in BLC revenue in the first half of 2024.
- Reached a reported US$220 million in cumulative transaction value by December 2023.
- Opened BroomHive in Jatiasih, Bekasi in April 2023 and expanded to nine branches across multiple Indonesian cities by September 2023.
- Registered subsidiary PT Taktis Maju Sejahtera as an Indonesian Digital Financial Innovation provider in the aggregator cluster in July 2023.
- Cut AI-assisted underwriting analysis from about one hour to 10 minutes, with a human final check, according to a BCG financial-services case study.

## Latest updates

- **2025-05** — The iOS app reached version 2.36.0 with an 'enhance feature' release; Google Play listed an April 30, 2025 update.
- **2024-10** — Broom announced US$25 million in Series A+ financing and credit facilities to expand across Western and Eastern Indonesia and deepen finance-company integrations.
- **2024-08** — A BCG, AC Ventures and Kadin Indonesia case study described Broom's AI-assisted credit process as reducing underwriting analysis from roughly an hour to 10 minutes before human review.
- **2024-03** — CEO Pandu Adi Laras appeared at the Japan FinTech Festival in a Southeast Asia finance panel.
- **2023-11** — Broom announced a partnership with Singapore AI company 6Estates to improve Buyback using AI and machine learning.

## Links

- Website: https://broom.id
- LinkedIn: https://www.linkedin.com/company/broom-id/
- Twitter/X: https://twitter.com/broom_id
- YouTube: https://www.youtube.com/channel/UCBTcYJ3_8NPSbg-oA5Dk5kA/videos
- Instagram: https://www.instagram.com/broom.id
- Facebook: https://www.facebook.com/broom.idn
- TikTok: https://www.tiktok.com/@broom.id

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Profile page: https://yespress.io/broom-id
Published by YesPress — https://yespress.io
Last updated: 2026-08-17