# Bróna O'Connor

> Bróna O'Connor is a Vancouver-based B2B software marketing executive and the Chief Marketing Officer of Procurify. Her public career traces a practical arc from marketing communications and nonprofit service to demand generation at Allocadia and executive leadership at Procurify, where she helps translate procurement, approvals, and spend data into a clearer commercial story for mid-market organizations.

- **Role:** Chief Marketing Officer at Procurify
- **Organizations:** Procurify, Allocadia, Professional Women's Network Canada, British Columbia Legal Management Association
- **Education:** First Class Honours; field not publicly specified, Dún Laoghaire Institute of Art, Design and Technology
- **Known for:** Promoted from Vice President of Marketing to Chief Marketing Officer at Procurify after joining the company in 2024., Led demand-generation work at Allocadia during the abrupt 2020 shift away from in-person conferences., Published practical marketing-performance articles and infographics through IBM THINK Marketing and Oracle Modern Marketing.

## Career timeline

- **2005-2009** — Studied at Dún Laoghaire Institute of Art, Design and Technology, graduating with First Class Honours.
- **2014-2017** — Served as National Marketing & Communications Strategist for Professional Women's Network Canada.
- **2015-2016** — Volunteered as co-editor of the British Columbia Legal Management Association's TOPICS publication.
- **2016-2017** — Published articles and infographics about budgeting and marketing performance through IBM THINK Marketing and Oracle Modern Marketing.
- **2020** — Worked as Director of Demand Generation at Allocadia and redirected canceled-conference budget into virtual programs and tangible direct mail.
- **2024-06** — Joined Procurify as Vice President of Marketing.
- **2025-09** — Announced her promotion to Chief Marketing Officer at Procurify.

## Achievements

- Promoted from Vice President of Marketing to Chief Marketing Officer at Procurify after joining the company in 2024.
- Led demand-generation work at Allocadia during the abrupt 2020 shift away from in-person conferences.
- Published practical marketing-performance articles and infographics through IBM THINK Marketing and Oracle Modern Marketing.
- Contributed several years of volunteer marketing and communications work to Professional Women's Network Canada.

## Latest updates

- **2026-07** — Publicly recruited for a Marketing Operations Manager to help scale Procurify's marketing engine through systems, data quality, automation and AI workflows.
- **2026-08** — Remained listed by Procurify as Chief Marketing Officer on its leadership team.
- **2026-02** — Procurify shared images from its 2026 kickoff and in-person collaboration with its go-to-market team.
- **2025-09** — Announced her promotion from Vice President of Marketing to Chief Marketing Officer at Procurify.

## Links

- Website: https://www.procurify.com
- LinkedIn: https://www.linkedin.com/in/bronaoconnor

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Profile page: https://yespress.io/brona-oconnor
Published by YesPress — https://yespress.io
Last updated: 2026-08-25