# Brogan & Partners

> Brogan & Partners is a women-owned, Ferndale-based advertising agency founded in 1984. Its distinctive territory is consequential communication: healthcare, government, financial services, education and nonprofit work in which the audience must do more than notice an ad. The agency combines research, strategy, creative, digital development and media buying, with public case studies spanning vaccination, substance-use recovery, veteran benefits, public safety and insurance.

- **Founded:** 1984
- **Headquarters:** Ferndale, United States
- **Founders:** Marcie Brogan (Founder and former board chair)
- **Products:** Brand research and strategic development, Brand strategy, identity and creative, Creative advertising and content production, Website and digital experience, Media planning, buying and optimization
- **Notable:** Named one of Forbes' Small Giants in 2020 by the Small Giants Community., Won four 2026 Healthcare Advertising Awards for MDHHS work: gold, silver, bronze and merit., Won two 2026 Aster Awards, including gold for the Consumed substance-use recovery campaign and silver for Everything for the Kids.

## Products & services

- **Brand research and strategic development** — Qualitative and quantitative research, custom polls, focus groups, interviews, secondary research and strategy built from audience motivations and behavior.
- **Brand strategy, identity and creative** — Positioning, naming, visual identities, rebrands, messaging systems, campaigns and brand governance.
- **Creative advertising and content production** — Integrated campaigns across digital, social, video, television, radio, outdoor and print, including in-house production and partner-led video production.
- **Website and digital experience** — Website design and development, UX/UI, accessibility, SEO, GEO, AEO, analytics, dashboards and custom user journeys.
- **Media planning, buying and optimization** — Planning and buying across television, radio, streaming, programmatic, social, outdoor and print, with real-time optimization and reporting.
- **Social, email and marketing automation** — Social strategy and management, community management, segmentation, lifecycle programs, CRM integration and deliverability support.
- **Multicultural and hard-to-reach audience marketing** — Culturally relevant and multilingual creative, community partnerships and specialty-channel placement for underserved audiences.

## Achievements

- Named one of Forbes' Small Giants in 2020 by the Small Giants Community.
- Won four 2026 Healthcare Advertising Awards for MDHHS work: gold, silver, bronze and merit.
- Won two 2026 Aster Awards, including gold for the Consumed substance-use recovery campaign and silver for Everything for the Kids.
- Won a 2026 gold Service Industry Advertising Award for the Michigan State Police mobile campaign Opening the Door.
- The MDHHS anti-drug campaign built around the consequences of loss recorded more than 1.9 million video views.
- The Michigan State Police Stop a Plot campaign delivered more than 6.3 million impressions, 2.3 million video views and 38,778 web visits.
- The Michigan Veterans Affairs Agency I Am a Veteran campaign reported more than 64 million impressions and 3.6 million video views.
- Michigan childhood immunization among children aged 19 to 35 months rose from 65% in 2015 to 70.4% in 2018 during the I Vaccinate campaign period; the case study does not claim sole causation.

## Latest updates

- **2026-07** — Michigan recommended Brogan for a $10.8 million, three-year MET and MiABLE marketing and advertising award, pending required approvals; the public evaluation listed $169,920 in three-year account-management pricing, distinct from the overall program budget.
- **2026-06** — The agency announced two Aster Awards for the Consumed substance-use recovery campaign and Everything for the Kids firearm-safety campaign.
- **2026-06** — Brogan won gold at the Service Industry Advertising Awards for Opening the Door, a Michigan State Police campaign about online grooming and exploitation.
- **2026-05** — Brogan won four Healthcare Advertising Awards for MDHHS campaigns covering firearm safety, maternal warning signs, public-health services and substance-use recovery.
- **2026-05** — The agency detailed a statewide SNAP information campaign distributed through television, streaming, social, radio, outdoor, transit, gas-station screens, grocery-store screens, Amazon lockers and Dollar Store receipts.
- **2025-12** — For Giving Tuesday, the agency continued a program in which each employee selects a charity and Brogan makes a $100 donation in the employee's honor.

## Links

- Website: https://brogan.com
- LinkedIn: https://www.linkedin.com/company/brogan-&-partners
- Twitter/X: https://twitter.com/broganpartners
- YouTube: https://www.youtube.com/user/BroganSpots
- Instagram: https://www.instagram.com/broganpartners/
- Facebook: https://www.facebook.com/broganpartners

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Profile page: https://yespress.io/brogan-and-partners
Published by YesPress — https://yespress.io
Last updated: 2026-09-24