# Broadpath Communications

> Broadpath Communications is a founder-led Greater Philadelphia strategic communications firm that helps technology and high-innovation companies become understandable, credible and relevant to buyers, analysts, journalists and investors. Its work combines market positioning, messaging, content, media and influencer relations, social distribution and newer generative-engine optimization, with public case studies spanning smart-home security, financial-crime AI, cloud infrastructure and warehouse software.

- **Founded:** 2013
- **Headquarters:** Collegeville, United States
- **Founders:** Gretchen Roede (Founder, President & CEO)
- **Products:** Communications strategy and messaging, Content creation and content marketing, Media, influencer and industry analyst relations, Earned impact and executive visibility, Generative-engine optimization
- **Notable:** Founded in September 2013 and has remained focused on technology and high-innovation communications., Generated more than 100 top-tier media placements and over 394 million impressions for Blue by ADT during the four-day CES 2020 event, according to Broadpath's case study., Helped QuantaVerse earn regular trade coverage plus exposure in American Banker, WIRED, The Wall Street Journal and an Economist video documentary before its 2021 acquisition by AML RightSource.

## Products & services

- **Communications strategy and messaging** — Discovery, category analysis, competitive positioning, message development and integrated program design tied to buyer priorities.
- **Content creation and content marketing** — White papers, case studies, blogs, surveys, podcasts, press releases, newsletters, website copy and sales-support content, reused across channels.
- **Media, influencer and industry analyst relations** — Briefings, story development, product reviews, event programs, earned media outreach and analyst engagement for B2B and consumer technology markets.
- **Earned impact and executive visibility** — Social dialogue, thought leadership, speaking opportunities, awards, rankings and executive profile development.
- **Generative-engine optimization** — Communications intended to improve how brands are discovered and represented in AI-generated answers by strengthening credible, current and citable market signals.

## Achievements

- Founded in September 2013 and has remained focused on technology and high-innovation communications.
- Generated more than 100 top-tier media placements and over 394 million impressions for Blue by ADT during the four-day CES 2020 event, according to Broadpath's case study.
- Helped QuantaVerse earn regular trade coverage plus exposure in American Banker, WIRED, The Wall Street Journal and an Economist video documentary before its 2021 acquisition by AML RightSource.
- Helped Voxware move from a perceived second- or third-place position to leading share of voice in its market, according to Broadpath's case study.
- Built a new IPR Secure content and email program that averaged nearly an 18 percent email open rate, according to Broadpath's case study.
- Public experience roster spans more than 40 technology and innovation organizations across 14 market categories.

## Latest updates

- **2026** — Broadpath's current LinkedIn description adds generative-engine optimization, or GEO, to its established mix of communications strategy, public relations and content marketing.
- **2026** — Founder Gretchen Roede was featured at a Philadelphia SaaS & Tech Growth Meetup on PR and earned media in the age of AI.
- **2024-05** — Broadpath supported PACT's 2024 Enterprise Awards and described its current work as helping technology companies lead industry dialogue through content, earned media and optimized generative-AI results.
- **2021-08** — Client QuantaVerse was acquired by AML RightSource; Broadpath said it continued supporting technology communications for the combined organization.

## Links

- Website: https://broadpathpr.com
- LinkedIn: https://www.linkedin.com/company/broadpath-communications

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Profile page: https://yespress.io/broadpath-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-20