# Briogeo Hair Care

> Briogeo is a prestige haircare company founded by former Goldman Sachs vice president Nancy Twine. It sells concern-led shampoos, conditioners, masks, scalp treatments and stylers built around naturally derived ingredients, ingredient transparency and clinical performance. Launched in 2013 and acquired by Wella Company in 2022, the brand reaches shoppers through its own ecommerce store and beauty retailers including Sephora and Ulta Beauty.

- **Founded:** 2013
- **Headquarters:** Miami Beach, United States
- **Founders:** Nancy Twine (Founder and CEO at launch; Founder following the Wella acquisition)
- **Team size:** LinkedIn lists 11-50 employees for the brand; a supplied third-party company record lists 600, likely reflecting a broader organization or data mismatch.
- **Products:** Don't Despair, Repair!, Scalp Revival, Curl Charisma, Farewell Frizz, Briogeo Superfoods
- **Notable:** Nancy Twine became the then-youngest Black woman to launch a product line at Sephora at age 29., Briogeo became one of the early clean prestige haircare brands at Sephora., Wella described Briogeo as one of the largest independent Black-owned brands in the United States when announcing its acquisition in 2022.

## Products & services

- **Don't Despair, Repair!** — A repair franchise spanning deep-conditioning masks, shampoo, conditioner, protein-moisture treatments, oil and leave-in care for dry or damaged hair.
- **Scalp Revival** — Scalp-first products including micro-exfoliating shampoo, pre-wash oil, treatment drops, masks, detox spray and dandruff-relief care.
- **Curl Charisma** — Wash, condition and styling products designed to hydrate, define and control frizz across wavy and curly textures.
- **Farewell Frizz** — Smoothing, conditioning and heat-protection formulas centered on frizz management.
- **Briogeo Superfoods** — Fruit- and vegetable-inspired cleansing and conditioning products for moisture, balance and nourishment.
- **Destined for Density** — Caffeine-, biotin- and peptide-led scalp and strand products positioned around fuller-looking, denser hair.
- **Style + Treat** — Hair-healthy styling products including texture foam, air-dry cream, sleek stick, dry shampoo puff and strengthening oil.
- **Direct ecommerce services** — Hair quizzes, concern-based routines, bundles, subscriptions, rewards, education and digital recycling guides on the brand's Shopify store.

## Achievements

- Nancy Twine became the then-youngest Black woman to launch a product line at Sephora at age 29.
- Briogeo became one of the early clean prestige haircare brands at Sephora.
- Wella described Briogeo as one of the largest independent Black-owned brands in the United States when announcing its acquisition in 2022.
- Forbes reported in 2023 that the business had reached nine-figure scale and was selling about 40,000 Don't Despair, Repair! masks per month.
- The Don't Despair, Repair! Deep Conditioning Mask has received multiple Allure Reader's Choice and beauty-editor awards.
- Style + Treat Supreme Shine Strengthening Oil won Best Hair Oil in the 2025 Oprah Daily Beauty O-wards.
- LinkedIn reports more than 50 formulas distributed across 25 countries.

## Latest updates

- **2024-06** — Wella highlighted the launch of Briogeo's Style + Treat collection, extending the brand into treatment-minded styling.
- **2025-01** — Briogeo introduced a Style + Treat dry shampoo powder puff, a portable format compared by the founder to oil-blotting sheets for roots.
- **2025-05** — The Superfoods Acai + Passionfruit Lightweight Hydration Hair Mask launched for lighter-weight moisture.
- **2025-08** — Style + Treat Supreme Shine Strengthening Oil received the 2025 Oprah Daily Beauty O-ward for Best Hair Oil.
- **2026-01** — The current Scalp Revival catalog added dandruff-relief shampoo and conditioner, with the shampoo using 3% salicylic acid.

## Links

- Website: https://www.briogeohair.com
- LinkedIn: https://www.linkedin.com/company/briogeo-hair-care
- Twitter/X: https://twitter.com/briogeohair
- Instagram: https://www.instagram.com/briogeo/
- Facebook: https://www.facebook.com/Briogeo
- TikTok: https://www.tiktok.com/@briogeo

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Profile page: https://yespress.io/briogeo-hair-care
Published by YesPress — https://yespress.io
Last updated: 2026-08-14