# Brigit Zimmerman

> Brigit Zimmerman is the chief executive officer of Priceline, where she has worked since 2013 and previously led commercial strategy across flights, hotels and packages. A former United Airlines distribution executive and an Indiana University Kelley School of Business graduate, she took Priceline's top job in January 2026 with a practical brief: make travel shopping clearer, more affordable and easier, including through the company's AI travel assistant, Penny.

- **Role:** Chief Executive Officer at Priceline
- **Organizations:** Priceline, Booking Holdings, United Airlines, The Scotts Miracle-Gro Company, E. & J. Gallo Winery / Union Beverage Company
- **Education:** Bachelor of Science in Management and Entrepreneurship, Indiana University Kelley School of Business, Master of Business Administration in Strategic Management, Corporate Innovation and Finance, Indiana University Kelley School of Business
- **Known for:** Led product and platform investments across Priceline's major travel verticals., Managed the integration of Priceline acquisitions including Flyiin and Getaroom., Was recognized among the 2022 Top Women in Travel and Hospitality.

## Career timeline

- **2004-2006** — Worked as a key account representative with E. & J. Gallo Winery / Union Beverage Company.
- **2007** — Worked as a brand manager at The Scotts Miracle-Gro Company.
- **2008-2013** — Led marketing distribution strategy at United Airlines.
- **2013** — Joined Priceline as Senior Vice President, Flight & Packages.
- **2018** — Expanded her remit as Senior Vice President, Hotel, Flights & Packages.
- **2022** — Became Priceline's Chief Commercial Officer.
- **2025** — Priceline announced her appointment as CEO, effective January 1, 2026.
- **2026** — Became Chief Executive Officer of Priceline.

## Achievements

- Led product and platform investments across Priceline's major travel verticals.
- Managed the integration of Priceline acquisitions including Flyiin and Getaroom.
- Was recognized among the 2022 Top Women in Travel and Hospitality.
- Advanced from leading flights and packages to Chief Commercial Officer and then CEO during more than twelve years at Priceline.
- Became Priceline's first female CEO in 2026.

## Latest updates

- **2026-09** — Appeared on Yahoo Finance to discuss travel trends ahead of Labor Day weekend.
- **2026-09** — Joined Skift's Talent Journeys interview series to discuss her career and the future of travel planning.
- **2026-06** — Priceline introduced a more agentic version of its AI travel assistant, Penny.
- **2026-05** — Discussed Priceline's revived Negotiator campaign and a value-focused competitive strategy in her first major interview as CEO.
- **2026-04** — Spoke at ATPCO Elevate about leadership, AI, airline distribution and the future of travel retail.
- **2026-01** — Began serving as Chief Executive Officer of Priceline.

## Links

- Website: https://www.priceline.com/
- LinkedIn: https://www.linkedin.com/in/brigit-zimmerman

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Profile page: https://yespress.io/brigit-zimmerman
Published by YesPress — https://yespress.io
Last updated: 2026-09-27