# Brightz

> Brightz is a family-run Michigan manufacturer of LED lights that clip onto bikes, tents, coolers, cornhole boards and shoelaces to keep people seen and having fun after dark. What began as a father's project to light up his 12-year-old son's bed grew into a catalog of dozens of battery-powered glow products sold at Walmart, Target, Meijer and Amazon - and helped kick off the nationwide 'glow ride' craze.

- **Founded:** 2008
- **Headquarters:** Ottawa Lake, Michigan, United States
- **Founders:** Eric Finch (Co-Founder & Marketing Director), Ron Finch (Co-Founder (engineer))
- **Team size:** About 25 employees
- **Products:** WheelBrightz, GoBrightz, Spoke, Orbit & Spin Brightz, Camping & outdoor line, Games & sports line
- **Notable:** Grew from a home invention into a manufacturer stocked by Walmart, Target and Meijer, Helped popularize nationwide nighttime 'glow rides' / 'glow rolls', Expanded from bike lights into a multi-category catalog of dozens of products

## Products & services

- **WheelBrightz** — Flagship LED bike wheel lights - a strand of about 20 micro-LEDs zip-tied around a wheel to create a glowing ring when it spins. Battery powered, water resistant, sold in multiple colors.
- **GoBrightz** — LED bike frame light bar that projects wide colorful underglow onto the ground; the original product that launched the company.
- **Spoke, Orbit & Spin Brightz** — A family of clip-on and motion-activated bike spoke lights that add color and pattern to the wheels.
- **Camping & outdoor line** — CanopyBrightz, CoolerBrightz, ChairBrightz, lantern reel lights and string lights that light up campsites and backyards.
- **Games & sports line** — Cornhole ring lights, LED ping pong table lights, glow ping pong balls, dartboard perimeters and trampoline lights.
- **Wearables & novelties** — LED shoelaces, lighted slap bracelets, scrunchies, horns, bells and noisemakers.

## Achievements

- Grew from a home invention into a manufacturer stocked by Walmart, Target and Meijer
- Helped popularize nationwide nighttime 'glow rides' / 'glow rolls'
- Expanded from bike lights into a multi-category catalog of dozens of products
- Sustained a family-owned manufacturing business in the US for roughly two decades

## Latest updates

- **2024-06** — Co-founder Eric Finch appeared on the Boyk Brief podcast (Episode 45) recounting the company's origin and the rise of glow rides.
- **2023-01** — Continued expansion of the outdoor and games catalog, including cornhole ring lights, trampoline lights and rechargeable camping accessories.

## Links

- Website: https://brightz.com
- LinkedIn: http://www.linkedin.com/company/brightz-ltd.
- Instagram: https://www.instagram.com/brightzltd/
- Facebook: https://www.facebook.com/BrightzLtd/

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Profile page: https://yespress.io/brightz
Published by YesPress — https://yespress.io
Last updated: 2026-08-20