# BrightWhistle an Influence Health company

> BrightWhistle was an Atlanta healthcare marketing software and services company founded in 2010 by Greg Foster and Chad Mallory. It helped hospitals, providers, payers and healthcare agencies acquire and engage patients through search advertising, Facebook campaigns, landing pages and remarketing. Influence Health acquired the business in February 2015.

- **Founded:** 2010
- **Headquarters:** Atlanta, United States
- **Founders:** Greg Foster (Co-founder and CEO; added chairman title in 2014), Chad Mallory (Co-founder; President and Chief Strategy Officer in 2014; earlier CTO)
- **Products:** Search and social patient acquisition platform, Landing-page optimization, Directory and feedback management, Patient Marketing Intelligence, Medicom EVALIA integration
- **Notable:** Named a TAG Top 10 Innovative Technology Company in 2012., Won the In-Store Sales segment of Facebook’s 2014 PMD innovation competition., Reported tripling revenue from 2012 to 2013.

## Products & services

- **Search and social patient acquisition platform** — Healthcare-focused campaign software with access to Facebook Ads and Google AdWords APIs, targeting, campaign execution and measurement. Sold as SaaS and a fully managed offering.
- **Landing-page optimization** — Automatically generated relevant landing pages for ad creative and targeting combinations, directing visitors toward lead forms.
- **Directory and feedback management** — Managed provider listings and consumer reviews as part of the acquisition offering described in 2012.
- **Patient Marketing Intelligence** — The 2014 enhancement combined client-provided and anonymous Facebook data for acquisition and patient remarketing; won Facebook’s PMD innovation competition in the In-Store Sales segment.
- **Medicom EVALIA integration** — Connected marketing campaigns with online health-risk assessments to identify and engage at-risk populations.

## Achievements

- Named a TAG Top 10 Innovative Technology Company in 2012.
- Won the In-Store Sales segment of Facebook’s 2014 PMD innovation competition.
- Reported tripling revenue from 2012 to 2013.
- A 2014 announcement reported ROI above 10:1 for several Piedmont Healthcare service lines; the figure was promotional, campaign-specific and not an independently audited companywide return.
- Acquired by Influence Health in February 2015.

## Latest updates

- **2015-02** — Influence Health acquired BrightWhistle and announced plans to integrate its search, Facebook and patient remarketing capabilities. Official deal terms were not disclosed; press reports placed the purchase above USD 20 million.
- **2018-07** — Former CTO Michael Sengbusch described BrightWhistle customers using dashboards for screenshots without taking action, a problem that informed his later startup Eletype.
- **2019-01** — Healthgrades acquired Influence Health. This is a parent-company development, not a new standalone BrightWhistle launch.
- **2021-08** — Healthgrades.com’s consumer business separated from the enterprise technology business, which became Mercury Healthcare; the two ownership paths should not be conflated.
- **2022-06** — WebMD acquired Mercury Healthcare, the enterprise successor business. RVO Health’s ownership of Healthgrades.com does not by itself establish current ownership of BrightWhistle’s legacy enterprise assets.

## Links

- Website: http://www.influencehealth.com
- LinkedIn: https://www.linkedin.com/company/brightwhistle
- Twitter/X: https://twitter.com/InfluenceHlth
- Facebook: https://www.facebook.com/InfluenceHealth

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Last updated: 2026-10-25