# Briggs Elwell

> Briggs Elwell is the co-founder and CEO of RLTYco, a New York-based specialty finance and services firm built for independent (1099) real estate agents. After more than 15 years in real estate - from sales and asset management at The Related Companies to building the Northeast business for OPTIMAR International - he co-founded RLTYco in 2021 with attorney Daniel Kennedy. The company started by advancing agents their commissions within 24 hours and has grown into a one-stop platform spanning commission funding, tax and financial tools, legal formation, healthcare, and rewards. In January 2025 RLTYco raised a $20 million Series A led by Altriarch and acquired the rewards technology of Zurp.

- **Role:** Co-Founder and CEO at RLTYco
- **Organizations:** RLTYco, RLTY Capital, The Related Companies, OPTIMAR International, American Realty Association
- **Nationality:** American
- **Education:** Bachelor's degree in real estate, New York University
- **Known for:** Co-founded and scaled RLTYco into a full-service financial and benefits platform for independent real estate agents, Raised a $20 million Series A in January 2025 led by Altriarch, with SERHANT. Ventures and others participating, Acquired Zurp's rewards technology to add discounts and referral income to the RLTYco platform

## Career timeline

- **Early career** — Joined The Related Companies in New York City in sales and asset management
- **At Related** — Oversaw business development at the corporate and brokerage level for over 7,000 luxury units
- **Post-Related** — Became Managing Partner of OPTIMAR International, building and growing its Northeast business
- **2021** — Co-founded RLTYco with Daniel Kennedy, launching with RLTY Capital's 24-hour commission purchasing
- **2024** — Expanded RLTY Capital across New York State and into New Jersey, Connecticut and Florida
- **2025-01** — Raised $20M Series A led by Altriarch and acquired the rewards technology of Zurp
- **2025** — Announced Realty Blue benefits platform and joined the board of the American Realty Association

## Achievements

- Co-founded and scaled RLTYco into a full-service financial and benefits platform for independent real estate agents
- Raised a $20 million Series A in January 2025 led by Altriarch, with SERHANT. Ventures and others participating
- Acquired Zurp's rewards technology to add discounts and referral income to the RLTYco platform
- Built commission-advance capability delivering up to 80% of a commission within 24 hours of an approved offer
- Expanded RLTY Capital's commission funding across New York, New Jersey, Connecticut and Florida, then nationwide
- Established an alliance between RLTYco and Forbes Global Properties
- Managed business development for 7,000+ luxury units while at The Related Companies

## Latest updates

- **2025-01** — RLTYco raised a $20M Series A led by Altriarch and acquired the rewards technology of Zurp to expand its benefits platform.
- **2025** — Announced Realty Blue, a benefits platform launching fall 2025, and joined the board of the American Realty Association.

## Links

- Website: https://rltyco.com
- LinkedIn: http://www.linkedin.com/in/briggselwell

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Profile page: https://yespress.io/briggs-elwell
Published by YesPress — https://yespress.io
Last updated: 2026-07-22