# Brigade

> Brigade is a New York entertainment marketing agency that joins social strategy, creative production, digital and national publicity, and media buying under one roof. Founded in 2010, it serves studios, streamers, television networks, filmmakers, festivals, and production companies, with work spanning large releases and independent films.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Tom Cunha (Co-founder and CEO), Adam Kersh (Co-founder and former head of traditional publicity), Jean McDowell (Co-founder and social media strategist)
- **Products:** Digital marketing, Digital creative, Digital publicity, National publicity
- **Notable:** Won the 6th Annual Shorty Award for Animated GIFs with Universal Pictures for The Purge campaign., The Purge campaign generated Facebook virality rates of 3-5% in the week before release, with more than three quarters of page likes reported as organic., A Purge cinemosaic earned more than 64,000 Tumblr notes, while the strongest GIF unit exceeded 80,000 notes.

## Products & services

- **Digital marketing** — Social strategy, community management, editorial calendars, social listening, live coverage, analytics, optimization, and social and display media planning and buying.
- **Digital creative** — Paid and organic social creative, concepting, scripting, storyboarding, graphic design, animation, video editing, sound design, custom content, digital ads, and site development.
- **Digital publicity** — Content strategy and outreach, social Q&As, event support, talent and filmmaker interviews, and influencer outreach.
- **National publicity** — Long-lead, mid-lead, fast-breaking, and trade outreach plus press releases, junkets, festival representation, screenings, reviews, event publicity, and red-carpet support.

## Achievements

- Won the 6th Annual Shorty Award for Animated GIFs with Universal Pictures for The Purge campaign.
- The Purge campaign generated Facebook virality rates of 3-5% in the week before release, with more than three quarters of page likes reported as organic.
- A Purge cinemosaic earned more than 64,000 Tumblr notes, while the strongest GIF unit exceeded 80,000 notes.
- The Purge opened at number one at the U.S. box office after a social campaign widely discussed by entertainment trade outlets.
- By 2021, Brigade said it had executed hundreds of theatrical, digital, television, and festival campaigns.
- Its published portfolio includes work for The Fabelmans, West Side Story, Creed III, The Hunger Games, Pearl, Don't Look Up, and The Legend of Vox Machina.

## Latest updates

- **2026-08** — Brigade's public portfolio highlighted a social media campaign for Boy Kills World and work across West Side Story, Beast, The Fabelmans, Chucky, The Hunger Games, and other titles.
- **2026-07** — The agency promoted its Substack newsletter as a weekly briefing on entertainment-marketing trends.
- **2026-05** — Brigade spotlighted social copy and community-management work for The Housemaid on LinkedIn.
- **2026-04** — Its social feed highlighted a GQ interview with Jaafar Jackson tied to Michael.

## Links

- Website: https://www.brigademarketing.com/
- LinkedIn: https://www.linkedin.com/company/brigademarketing
- Twitter/X: https://twitter.com/_brigade
- Instagram: https://www.instagram.com/brigademarketing/
- Facebook: https://www.facebook.com/brigademarketing/

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Profile page: https://yespress.io/brigade
Published by YesPress — https://yespress.io
Last updated: 2026-09-24