# Brian Tervo

> Brian Tervo is the Boston-based Chief Executive Officer of ThirdChannel, a retail execution and merchandising technology company that pairs on-the-ground field teams with real-time software so brands can see and improve how their products show up in physical stores. A longtime operator in the B2B software and retail space, he spent roughly 14 years at supply-chain integration firm TIE Kinetix in senior North American and global roles before leading ThirdChannel. He writes regularly about closing the gap between retail strategy and what actually happens on the store floor.

- **Role:** Chief Executive Officer at ThirdChannel
- **Organizations:** ThirdChannel, TIE Kinetix, Needle, Internet Content Syndication Council
- **Nationality:** American
- **Education:** Bachelor of Science in Business Administration, Management, Northeastern University
- **Known for:** Leads ThirdChannel, a retail execution and merchandising company with roughly 220 employees., Led the integration of multiple acquisitions at TIE Kinetix, before and after its IPO., Held senior North American and global operating roles across nearly 14 years at TIE Kinetix.

## Career timeline

- **2002-2016** — Held senior North American and global roles at TIE Kinetix, including Chief Operating Officer of Worldwide Operations, leading integration of several acquisitions before and after the company's IPO.
- **2011-2016** — Served on the Board of Directors of the Internet Content Syndication Council.
- **Present** — Chief Executive Officer of ThirdChannel, leading vision, strategy, and growth for the Boston retail-execution technology company.

## Achievements

- Leads ThirdChannel, a retail execution and merchandising company with roughly 220 employees.
- Led the integration of multiple acquisitions at TIE Kinetix, before and after its IPO.
- Held senior North American and global operating roles across nearly 14 years at TIE Kinetix.
- Regular author on ThirdChannel's blog, publishing practical guidance on retail execution, store audits, and in-store performance.

## Latest updates

- **2026-06** — Published 'How leading brands verify promotions are live in-store' on the ThirdChannel blog.
- **2026-03** — Published 'Compliance isn't execution: why retail programs break down in stores.'
- **2026-02** — Published 'How to close the retail execution gap using store-level insights.'

## Links

- Website: https://thirdchannel.com
- LinkedIn: https://www.linkedin.com/in/briantervo1/
- Twitter/X: https://twitter.com/briantervo

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Profile page: https://yespress.io/brian-tervo
Published by YesPress — https://yespress.io
Last updated: 2026-07-22