# Brian Tate

> Brian Tate is the founder and CEO of Oats Overnight, the Arizona breakfast company he launched in 2016 after a twelve-year professional poker career. He initially financed it with poker earnings and built manufacturing and fulfillment in-house. His work combines direct-to-consumer subscriptions, customer-led flavor development and national retail distribution.

- **Role:** Founder & CEO at Oats Overnight
- **Organizations:** Oats Overnight
- **Education:** Grand Valley State University
- **Known for:** Built Oats Overnight from a kitchen concept into a nationally distributed breakfast business., Established in-house manufacturing and fulfillment rather than relying entirely on contract production., Led the company through a $35 million Series B announced in July 2024.

## Career timeline

- **Before professional poker** — Competed in Magic: The Gathering tournaments.
- **Before 2016** — Played poker professionally for twelve years, including high-stakes mixed cash games in Bobby’s Room at the Bellagio.
- **2016** — Launched Oats Overnight, initially funded with his poker bankroll and savings.
- **2021** — Expanded the business while operating its own Arizona production facility; planned a move from 20,000 to 50,000 square feet.
- **2024** — Oats Overnight announced a $35 million Series B led by Enlightened Hospitality Investments.
- **2025** — Discussed a subscription business in which 94% of e-commerce revenue came from subscriptions.
- **2026** — Astō Consumer Partners invested $45 million; local reporting described a secondary transaction buying an early investor’s stake.

## Achievements

- Built Oats Overnight from a kitchen concept into a nationally distributed breakfast business.
- Established in-house manufacturing and fulfillment rather than relying entirely on contract production.
- Led the company through a $35 million Series B announced in July 2024.
- Oats Overnight was reported in January 2026 to have more than 300,000 active monthly DTC subscribers and distribution in more than 12,000 stores.

## Latest updates

- **2026-01** — Astō Consumer Partners made a $45 million investment; ABC15/Phoenix Business Journal described it as a secondary offering involving an early-stage investor’s stake.
- **2026-02** — Consumer VC published an interview covering manufacturing ownership, subscriptions, retail expansion and long-term profitability.

## Links

- Website: https://oatsovernight.com/
- LinkedIn: https://www.linkedin.com/in/briantate642
- Twitter/X: https://x.com/grpoker
- Instagram: https://www.instagram.com/thebriantate/

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Profile page: https://yespress.io/brian-tate
Published by YesPress — https://yespress.io
Last updated: 2026-10-21