# Brian Ree

> Brian Ree is a Los Angeles entrepreneur and the co-founder and founding CEO of DAILYLOOK. His earlier ventures included Exceed Tutorial Services, GoldenMine and a poker newsletter. He led DAILYLOOK’s transition from daily outfit retail to personal styling, remained through its acquisition via Adore Me, and said he left in January 2025. In a February 2026 interview, he discussed building a new venture.

- **Role:** Founder at Revea (identified in February 2026 podcast guest biography); co-founder and former CEO of DAILYLOOK
- **Organizations:** DAILYLOOK, GoldenMine, Exceed Tutorial Services, Revea
- **Education:** University of California, Berkeley, Haas School of Business
- **Known for:** Co-founded DAILYLOOK and guided its change to a personal styling model., Built a poker newsletter with 450,000 readers before DAILYLOOK., Led DAILYLOOK through its combination with Adore Me and subsequent acquisition into Victoria’s Secret & Co.

## Career timeline

- **1996** — Started Exceed Tutorial Services, according to his GoldenMine interview.
- **2001** — Co-founded online jewelry retailer GoldenMine with David Lee; the interview describes its founding in 2001.
- **Before DAILYLOOK** — Built a poker newsletter that reached 450,000 readers and was sold to Full Tilt Poker.
- **2011** — Co-founded DAILYLOOK, initially offering daily styled outfits for online purchase.
- **2013–2014** — Developed and introduced the personal styling box model after the limitations of transactional outfit retail became apparent.
- **2018** — DAILYLOOK raised an $8 million round co-led by Forever 21 and Upfront Ventures.
- **2022** — DAILYLOOK joined Adore Me; Victoria’s Secret & Co. acquired Adore Me, with completion announced January 3, 2023.
- **2023** — Named a Greater Los Angeles EY Entrepreneur Of The Year finalist.
- **2025-01** — Left DAILYLOOK, according to his February 2026 interview.
- **2026-02** — Appeared on $100M Exits and discussed working on a new venture.

## Achievements

- Co-founded DAILYLOOK and guided its change to a personal styling model.
- Built a poker newsletter with 450,000 readers before DAILYLOOK.
- Led DAILYLOOK through its combination with Adore Me and subsequent acquisition into Victoria’s Secret & Co.
- 2023 EY Entrepreneur Of The Year Greater Los Angeles finalist.

## Latest updates

- **2026-02** — On $100M Exits, Ree said he had left DAILYLOOK in January 2025 and was working on a new venture; the guest biography names it Revea.
- **2026-03** — Victoria’s Secret & Co. announced a strategic review of DAILYLOOK. This is a development at the company Ree co-founded, rather than an announced new role for Ree.

## Links

- LinkedIn: https://www.linkedin.com/in/brianree

---

Profile page: https://yespress.io/brian-ree
Published by YesPress — https://yespress.io
Last updated: 2026-10-23