# Brian Lee

> Brian Sung Lee is a Seoul-born, Orange County-raised entrepreneur and investor who co-founded LegalZoom, ShoeDazzle, The Honest Company and Arena Club, and co-founded the seed-stage firm BAM Ventures. A former tax attorney, Lee has repeatedly built consumer businesses around markets where buyers need confidence before they transact. He now serves as CEO and co-founder of Arena Club, applying that playbook to grading, vaulting and trading collectible cards alongside founding partner Derek Jeter.

- **Role:** CEO & Co-Founder at Arena Club
- **Organizations:** Arena Club, BAM Ventures, LegalZoom, ShoeDazzle, The Honest Company, Skadden, Arps, Slate, Meagher & Flom, Deloitte
- **From:** Seoul, South Korea
- **Nationality:** South Korean-American
- **Education:** B.A. in Business Economics, University of California, Los Angeles, J.D., UCLA School of Law
- **Known for:** Co-founded LegalZoom, which became publicly traded in 2021., Co-founded The Honest Company, which became publicly traded in 2021., Co-founded ShoeDazzle and served as its CEO.

## Career timeline

- **1996-late 1990s** — Worked as a tax attorney at Skadden, Arps, Slate, Meagher & Flom; later worked as a manager at Deloitte.
- **2001** — Co-founded and launched LegalZoom with Brian Liu, Edward Hartman and Robert Shapiro.
- **2009** — Co-founded ShoeDazzle with Kim Kardashian, Robert Shapiro and M.J. Eng.
- **2011** — Co-founded The Honest Company with Jessica Alba, Christopher Gavigan and Sean Kane.
- **2014** — Co-founded seed-stage investment firm BAM Ventures and was recognized with The Honest Company co-founders as an EY Emerging Entrepreneur of the Year in Greater Los Angeles.
- **2017** — Stepped down as CEO of The Honest Company and continued in an advisory board role; became a managing partner at BAM Ventures.
- **2019** — Early BAM investment Honey agreed to be acquired by PayPal for approximately $4 billion.
- **2021** — LegalZoom and The Honest Company became publicly traded companies.
- **2022** — Launched Arena Club with founding partner Derek Jeter and raised a $10 million Series A.
- **2025** — Arena Club expanded Slab Packs into physical products through an exclusive online marketplace partnership with eBay.
- **2026** — Arena Club expanded its digital pack format beyond cards with Time Box, a blind-box product for authenticated luxury watches.

## Achievements

- Co-founded LegalZoom, which became publicly traded in 2021.
- Co-founded The Honest Company, which became publicly traded in 2021.
- Co-founded ShoeDazzle and served as its CEO.
- Co-founded BAM Ventures and was among the earliest investors in Honey before its approximately $4 billion sale to PayPal.
- Received the 2014 EY Emerging Entrepreneur of the Year recognition in Greater Los Angeles with The Honest Company co-founders.
- Co-founded Arena Club with Derek Jeter and raised a $10 million Series A in 2022.

## Latest updates

- **2026-07** — Arena Club launched Time Box, extending its blind-box format from collectible cards to authenticated luxury watches.
- **2026-02** — Lee appeared on the Demo Day podcast to discuss CEO discipline, frugality, focus and the importance of not running out of money.
- **2025-10** — Lee discussed Arena Club’s five-year outlook, AI-assisted grading and international collecting on Sports Cards Nonsense.
- **2025-07** — Arena Club launched physical Slab Packs and announced eBay as their exclusive online marketplace partner.
- **2025-06** — Lee gave a long-form interview on the origins of Arena Club, Slab Packs and his focus on transparency in card grading and marketplaces.

## Links

- Website: https://arenaclub.com
- LinkedIn: https://www.linkedin.com/in/brianlee4
- Twitter/X: https://twitter.com/ArenaClub
- YouTube: https://www.youtube.com/@arenaclubofficial
- Instagram: https://www.instagram.com/arenaclublee/

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Profile page: https://yespress.io/brian-lee
Published by YesPress — https://yespress.io
Last updated: 2026-08-27