# Brian King

> Brian King is the Chief Marketing Officer of Munn Insurance in St. John's, Newfoundland and Labrador. A marketer and customer strategist with more than two decades of experience when he joined Munn's executive team, he has carried one question across academic research, senior roles at Johnson Insurance and RSA, and Munn's digital evolution: what makes a prospective customer leave just before buying?

- **Role:** Chief Marketing Officer at Munn Insurance
- **Organizations:** Munn Insurance, Johnson Insurance, RSA, Memorial University of Newfoundland
- **Education:** Memorial University of Newfoundland
- **Known for:** Co-authored a 2004 peer-reviewed paper on the 'almost customer' phenomenon; the paper received an Emerald highly commended distinction and was identified on his LinkedIn profile as one of 50 notable management articles from that year., Co-authored a related paper selected for presentation at an AMA SERVSIG services research conference in Paris., Received RSA's Global Sales Coach of the Year recognition.

## Career timeline

- **2004** — Co-authored 'The almost customer: A missed opportunity to enhance corporate success' with James G. Barnes and Gordon A. Breen in Managing Service Quality.
- **2011** — Served as Vice President, Marketing at Johnson Insurance and spoke publicly about the company's customer-satisfaction focus.
- **2016** — Joined Munn Insurance to lead marketing, accelerate its digital evolution and contribute to corporate strategy.
- **2018** — Delivered a recorded Munn Insurance marketing presentation for the company's internal eCampus.
- **2019** — Named Chief Marketing Officer and a member of Munn Insurance's new executive team, effective January 1.
- **2023** — Discussed Munn's digital operations, near-paperless workflow, hybrid-work infrastructure and growth plans in a Digital Nova Scotia member feature republished by Munn.
- **2025** — Represented the Munn team in a public donation connected to the Janeway Miracle Match Telethon.

## Achievements

- Co-authored a 2004 peer-reviewed paper on the 'almost customer' phenomenon; the paper received an Emerald highly commended distinction and was identified on his LinkedIn profile as one of 50 notable management articles from that year.
- Co-authored a related paper selected for presentation at an AMA SERVSIG services research conference in Paris.
- Received RSA's Global Sales Coach of the Year recognition.
- Was selected as one of seven recipients of RSA Canada's Platinum Club Award.
- Completed RSA's worldwide executive development program as one of 12 participants.
- Was admitted to Beta Gamma Sigma and graduated on the Dean's List at Memorial University of Newfoundland.
- Helped Munn improve lead generation and sales performance while advancing its digital brokerage strategy.

## Latest updates

- **2025-06** — Represented Munn Insurance in making a company donation supporting the Janeway Miracle Match Telethon.
- **2023-03** — Appeared in Munn's republication of a Digital Nova Scotia member feature discussing digital operations, hybrid work, automation and growth.
- **2019-01** — Became Chief Marketing Officer and joined Munn Insurance's executive team.

## Links

- Website: https://www.munninsurance.com
- LinkedIn: https://www.linkedin.com/in/briankingnl
- Twitter/X: https://twitter.com/MunnInsurance
- Facebook: https://facebook.com/MunnInsurance

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Profile page: https://yespress.io/brian-king
Published by YesPress — https://yespress.io
Last updated: 2026-08-24