# Brian Katzman

> Brian Katzman is the chief marketing officer of Ketryx, where he applies two decades of digital, consumer, and B2B marketing experience to regulated software development. He began at Google in 2003, helped establish and scale Tile as its original marketing leader, later led ecommerce at Yubico, and built Vector Growth, a consulting practice whose medical-device work introduced him to Ketryx. His recurring idea is unusually consistent: reduce a complicated product to the clearest problem it solves.

- **Role:** Chief Marketing Officer at Ketryx
- **Organizations:** Ketryx, Vector Growth, Ubiquity Ventures, ENSO, The Common School, Yubico, Tile, Cunningham Collective, Google
- **Education:** Bachelor's degree; fields reported as environmental science and philosophy, Northwestern University, MBA in Finance and Strategy; graduated with High Distinction, University of Michigan - Stephen M. Ross School of Business, MS in Sustainable Systems, University of Michigan
- **Known for:** Was the original marketing leader at Tile and helped launch the Bluetooth tracker into a new consumer category., An independent account of a 2017 marketing talk described him as the VP who helped grow Tile from $10 million to $100 million., Built Vector Growth and specialized part of its work around medical-device manufacturers including iRhythm and HeartFlow.

## Career timeline

- **2003-2006** — Worked on AdWords at Google, beginning a digital-marketing career during the company’s early public growth.
- **2006-2007** — Served as an integration associate in Google corporate development; his public profile also records work in Google’s Hyderabad operation.
- **2007-2010** — Completed an MBA and MS at the University of Michigan, graduating with High Distinction and receiving a Zell Lurie entrepreneurship scholarship.
- **2009-2010** — Co-founded and co-chaired the Renewable Energy Case Competition for MBA programs.
- **2012-2014** — Worked as a principal at Cunningham Collective.
- **2013-2016** — Became Tile’s original marketing leader and VP of Marketing as the Bluetooth tracker moved from crowdfunding curiosity toward a consumer category.
- **2018-2019** — Served as Vice President of Ecommerce at Yubico.
- **2019-present** — Founded Vector Growth, a boutique growth and marketing consultancy; medical-device clients included iRhythm and HeartFlow.
- **2023-present** — Joined Ketryx in marketing leadership after first encountering the company through consulting work; he is now Chief Marketing Officer.

## Achievements

- Was the original marketing leader at Tile and helped launch the Bluetooth tracker into a new consumer category.
- An independent account of a 2017 marketing talk described him as the VP who helped grow Tile from $10 million to $100 million.
- Built Vector Growth and specialized part of its work around medical-device manufacturers including iRhythm and HeartFlow.
- Co-founded the Renewable Energy Case Competition while at the University of Michigan.
- Graduated from the Ross School of Business with High Distinction and was a Zell Lurie Scholar for Entrepreneurship.
- Joined Ketryx before its $14 million Series A and served through its $39 million Series B and expansion into regulated AI infrastructure.

## Latest updates

- **2026-09** — Ketryx’s current company page lists Katzman as Chief Marketing Officer; earlier public listings identified him as VP of Marketing.
- **2026-03** — Ketryx announced a Model Context Protocol beta and a conference focused on validated AI, widening the category Katzman is responsible for explaining.
- **2025-09** — Ketryx raised a $39 million Series B led by Transformation Capital, bringing total funding to more than $55 million; Katzman publicly connected the milestone to the customer-demo reaction that drew him to the company.
- **2025-03** — Ketryx identified Katzman as part of its team attending the MassMEDIC MedTech Impact Symposium and Gala in Cambridge.

## Links

- Website: https://www.ketryx.com
- LinkedIn: https://www.linkedin.com/in/briankatzman
- Twitter/X: https://twitter.com/katzmanb

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Profile page: https://yespress.io/brian-katzman
Published by YesPress — https://yespress.io
Last updated: 2026-09-01