# Brian Jones

> Brian Jones is the Austin-based co-founder and CEO of Gravity Lending, an auto refinance brokerage launched operationally in 2019. Previously president of RateGenius, he focuses on digital loan completion and customer service. He has also served as board chair of BBB serving the Heart of Texas.

- **Role:** Co-founder and CEO at Gravity Lending
- **Organizations:** Gravity Lending, RateGenius, BBB serving the Heart of Texas
- **Education:** The University of Southern Mississippi
- **Known for:** Led Gravity Lending’s digital origination implementation, with reported historical results including 16% faster funding and a 90% package return rate., Gravity Lending reported $25 million in loans during its first 14 months of operations., Named among the Top 100 Auto Finance Innovators of 2021, according to Gravity Lending.

## Career timeline

- **2005-06 to 2018-03** — President of RateGenius; dates reported in his public career biography.
- **2019-05** — Launched Gravity Lending operations in Austin; trade coverage dates his founding work to May 2019.
- **2020-10** — Announced as a speaker for an Auto Finance Summit discussion with Nathan Hecht of Rodo and Toby Russell of Shift.
- **2021-01** — Published an explanation of Gravity Lending’s technology and lender-partner operating model in Stellar Insights.
- **2021** — Named among the Top 100 Auto Finance Innovators of 2021, as recorded by Gravity Lending.
- **2021-12** — Addressed members as board chair of BBB serving the Heart of Texas.
- **2022** — Listed as chair in the BBB serving the Heart of Texas annual report.
- **2023-09** — Announced a Gravity Lending partnership with Marble for auto insurance shopping.
- **2024** — Listed as 2023 Immediate Past Chair in the BBB serving the Heart of Texas 2024 annual report.

## Achievements

- Led Gravity Lending’s digital origination implementation, with reported historical results including 16% faster funding and a 90% package return rate.
- Gravity Lending reported $25 million in loans during its first 14 months of operations.
- Named among the Top 100 Auto Finance Innovators of 2021, according to Gravity Lending.
- Served as board chair of BBB serving the Heart of Texas.

## Latest updates

- **2026-02** — Gravity Lending shared reporting that applications increased 35% and originations rose 78% year over year in 2025; these are company measures, not personal financial results.
- **2025-01** — Jones told Auto Finance News that refinance applications had grown 25% to 30% year over year as of December 2024, to approximately 30,000 monthly.

## Links

- Website: https://gravitylending.com/
- LinkedIn: https://www.linkedin.com/in/brian-jones-gravity-lending

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Profile page: https://yespress.io/brian-jones
Published by YesPress — https://yespress.io
Last updated: 2026-10-27