# Brian Fenty

> Brian Fenty is the American co-founder and CEO of TodayTix Group, a cultural ticketing and discovery business launched with Merritt Baer in 2013. Based in London, he has worked in private equity and theatre producing, led the consortium that acquired The Mousetrap in 2024, and joined MARI’s executive leadership following its 2025 acquisition of TodayTix Group.

- **Role:** Co-founder and CEO at TodayTix Group
- **Organizations:** TodayTix Group, MARI, The Mousetrap, Hamilton Investment Partners, New York Yankees, University of North Carolina at Chapel Hill Institute for the Arts and Humanities
- **Nationality:** American
- **Education:** Bachelor’s degree in Marketing and Entrepreneurship, University of North Carolina at Chapel Hill, The Hotchkiss School
- **Known for:** Co-founded TodayTix in 2013., Named to Crain’s 30 Under 30 and Variety’s Dealmakers List., Led the consortium acquiring The Mousetrap in 2024.

## Career timeline

- **2008** — Graduated from UNC-Chapel Hill.
- **Before 2013** — Worked with the New York Yankees and as a managing director at Hamilton Investment Partners.
- **2013** — Co-founded TodayTix with Merritt Baer; the app launched in New York in December.
- **2017** — Became TodayTix CEO, having previously served as chairman.
- **2020** — TodayTix acquired Encore and Show-Score.
- **2022** — TodayTix Group acquired Secret Cinema.
- **2024** — Led a consortium that acquired The Mousetrap.
- **2025** — Remained TodayTix Group CEO and joined MARI’s executive leadership after its acquisition of TTG.
- **2026** — Announced as producer of the London production of The Mousetrap’s planned Toronto engagement in early 2027.

## Achievements

- Co-founded TodayTix in 2013.
- Named to Crain’s 30 Under 30 and Variety’s Dealmakers List.
- Led the consortium acquiring The Mousetrap in 2024.

## Latest updates

- **2026-09** — Named producer of the London production of The Mousetrap’s announced Toronto run, scheduled January 30-March 28, 2027.
- **2026-04** — UNC’s Arts and Sciences Foundation profiled his support for faculty at the Institute for the Arts and Humanities.
- **2025-10** — MARI acquired TodayTix Group; Fenty continued as CEO and joined MARI’s executive leadership team.

## Links

- Website: https://www.todaytixgroup.com/
- LinkedIn: https://www.linkedin.com/in/brianfenty/
- Twitter/X: https://x.com/bmfenty
- Instagram: https://www.instagram.com/bmfenty/

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Profile page: https://yespress.io/brian-fenty
Published by YesPress — https://yespress.io
Last updated: 2026-10-26