# Brian Ciciora

> Brian Ciciora is the Boulder, Colorado-based founder and chairman of TRUEWERK, a technical workwear company launched in 2015. His background spans engineering, product design, construction and metalwork. He applied lessons from outdoor apparel to jobsite clothing and has supported efforts to expand opportunities in the skilled trades. In September 2025, he moved from CEO to chairman, with Glenn Silbert becoming CEO.

- **Role:** Founder and Chairman of the Board at TRUEWERK
- **Organizations:** TRUEWERK
- **Education:** B.S., Mechanical Engineering, University of Colorado Boulder
- **Known for:** Founded TRUEWERK in 2015., Built a technical workwear business that attracted Stride Consumer Partners as an institutional investor in 2022., Helped create a Larry Haun tribute vest whose 2021 launch allocated 20 percent of each purchase to the Keep Craft Alive scholarship fund with SkillsUSA.

## Career timeline

- **1998-2002** — Attended the University of Colorado Boulder.
- **2008** — Lost a technology startup sales job during the recession; subsequently pursued furniture making and metalwork.
- **2015** — Launched TRUEWERK with four winter products.
- **2017** — Set up a TRUEWERK product display at Tradecraft Industries.
- **2021** — TRUEWERK supported Trade Academy scholarship recipients and launched the S4 Haun Vest collaboration.
- **2022** — TRUEWERK received a minority investment led by Stride Consumer Partners.
- **2025-09** — Transitioned from CEO to chairman; Glenn Silbert became CEO.

## Achievements

- Founded TRUEWERK in 2015.
- Built a technical workwear business that attracted Stride Consumer Partners as an institutional investor in 2022.
- Helped create a Larry Haun tribute vest whose 2021 launch allocated 20 percent of each purchase to the Keep Craft Alive scholarship fund with SkillsUSA.

## Latest updates

- **2026-05** — Commented on TRUEWERK’s appointment of Matt Snyder as vice president of product and merchandising, emphasizing customers and product development.
- **2025-11** — As founder and chairman, welcomed CMO Emily Sly and emphasized respect for the trades.
- **2025-09** — Moved from CEO to chairman as TRUEWERK appointed Glenn Silbert chief executive.

## Links

- Website: https://truewerk.com/
- LinkedIn: https://www.linkedin.com/in/brianciciora

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Profile page: https://yespress.io/brian-ciciora
Published by YesPress — https://yespress.io
Last updated: 2026-10-21