# Brian Canning

> Brian Canning is the Atlanta-based chief marketing officer of Hertz, where he connects brand, loyalty and customer experience through campaigns designed around recognizable travel moments. After leading business growth, marketing, product and customer experience at Delta Vacations and working on the SkyMiles program at Delta Air Lines, he joined Hertz in 2025 and became CMO in 2026. His recent work includes the Hertz Gold Squad, the Gold Plus Rewards refresh and the New Car Pairings campaign.

- **Role:** Chief Marketing Officer at Hertz
- **Organizations:** Hertz, Delta Air Lines, Delta Vacations, Davis Brand Capital
- **Education:** Master of Arts in Mass Communication, Advertising, University of Florida, Bachelor's degree in Advertising and Business, University of Colorado Boulder, Study in international marketing, Victoria University of Wellington
- **Known for:** Promoted to Chief Marketing Officer of Hertz in 2026 after leading its marketing division and loyalty work., Helped build the Hertz Gold Squad into a multi-city experiential platform connected to Gold Plus Rewards., Reported that Gold Plus loyalty acquisitions were up 90% year over year and Hertz.com bookings showed double-digit improvement while the Gold Squad was a primary initiative.

## Career timeline

- **Early career** — Worked in brand analytics and strategy at Davis Brand Capital after internships that included Smith Barney and Naylor.
- **2019-2022** — Led business growth, marketing and product for Delta Vacations within Delta Air Lines.
- **2022-2024** — Served as Chief Marketing, Product and Customer Experience Officer for Delta Vacations; his Delta experience also included leadership of the SkyMiles program and customer engagement.
- **2025** — Joined Hertz as Vice President of Marketing and Loyalty and led the launch of the Hertz Gold Squad.
- **2026** — Promoted to Chief Marketing Officer at Hertz and expanded the Gold Squad while launching the New Car Pairings campaign.

## Achievements

- Promoted to Chief Marketing Officer of Hertz in 2026 after leading its marketing division and loyalty work.
- Helped build the Hertz Gold Squad into a multi-city experiential platform connected to Gold Plus Rewards.
- Reported that Gold Plus loyalty acquisitions were up 90% year over year and Hertz.com bookings showed double-digit improvement while the Gold Squad was a primary initiative.
- Led marketing, product and customer experience for Delta Vacations, including its brand and digital shopping refresh.
- Developed culture-connected campaigns including Delta Vacations' Nice Free Trips and Vacation Math and Hertz's New Car Pairings.

## Latest updates

- **2026-08** — Shared the forthcoming Peter's Golden Picks college-football road-trip extension of the Hertz Gold Squad, scheduled to launch September 1.
- **2026-05** — Hertz launched New Car Pairings, a national campaign centered on matching newer rental vehicles to different trips through the Hertz app.
- **2026-04** — Publicly announced as Chief Marketing Officer of Hertz after leading the company's marketing division during the prior year.
- **2026-02** — Expanded the Gold Squad at Goldens in Golden, Colorado, and described plans for more cities, community events and global appearances.

## Links

- Website: https://www.hertz.com/
- LinkedIn: https://www.linkedin.com/in/brianfcanning

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Profile page: https://yespress.io/brian-canning
Published by YesPress — https://yespress.io
Last updated: 2026-08-14