# Brent Beshore

> Brent Beshore is the founder and CEO of Permanent Equity, a Columbia, Missouri investment firm whose 30-year committed funds back established businesses. An entrepreneur before becoming an investor, he writes about ownership, incentives, leadership, faith, and hospitality, authored The Messy Marketplace, founded Main Street Summit, and helped create Capital Camp.

- **Role:** Founder and CEO at Permanent Equity
- **Organizations:** Permanent Equity, Main Street Summit, Capital Camp, Love Columbia, Air-Cert, Mediacross, Pacific Air Industries, 10th St. Talent
- **Education:** Studied politics with an emphasis on poverty studies; graduated in 2005, Washington and Lee University, Attended joint law and MBA program; put studies on hold to start a business, University of Missouri
- **Known for:** Established an investment firm using 30-year committed funds and no management fees., Raised $50 million in the first outside fund in 2017 and $300 million in the second fund in 2019., Authored The Messy Marketplace, with a second edition in 2024.

## Career timeline

- **2005** — Graduated from Washington and Lee; enrolled in a joint law and business program at the University of Missouri.
- **2007** — Put graduate studies on hold and started Event Solutions with Haley Atkins; Permanent Equity dates its origins to this year.
- **2008** — Launched Pure Marketing and Media with Erik LaPaglia in February.
- **2017** — Raised the $50 million Permanent Equity I fund with a long-duration structure; O’Shaughnessy and Vlasic families were anchor investors.
- **2018** — Published The Messy Marketplace.
- **2019** — Raised the second, $300 million fund in December.
- **2024** — Published the second edition of The Messy Marketplace; the firm introduced Blueprint and a new portfolio board structure.
- **2026** — Published Steady Progress and Self-Reflection, A.I. and Being Human, a steak-cooking essay, and an essay on hospitality.

## Achievements

- Established an investment firm using 30-year committed funds and no management fees.
- Raised $50 million in the first outside fund in 2017 and $300 million in the second fund in 2019.
- Authored The Messy Marketplace, with a second edition in 2024.
- Founded Main Street Summit and helped create Capital Camp; their combined 2025 events welcomed 1,400 owners, operators, and investors to Columbia.

## Latest updates

- **2026-05** — Published Bigger Houses, Smaller Tables, and Taller Fences on May 28, reflecting on friendship and hospitality.
- **2026-04** — Published How To Cook A Darn Good Steak on April 1 and A.I. and Being Human on the firm website on April 10.
- **2026-03** — Appeared on Joys of Compounding and Forged in America, as listed in Permanent Equity’s audio library.
- **2026-01** — Published the 2025 annual letter Steady Progress and Self-Reflection on January 7, reporting no new fundraise or major acquisitions during 2025.

## Links

- Website: https://www.permanentequity.com/brent-beshore
- LinkedIn: https://www.linkedin.com/in/brentbeshore
- Twitter/X: https://x.com/BrentBeshore

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Profile page: https://yespress.io/brent-beshore
Published by YesPress — https://yespress.io
Last updated: 2026-10-09