# Bread

> Bread is the New York purchase-financing fintech founded in 2014 by Josh Abramowitz and Daniel Simon. Its merchant-centered technology embedded pay-over-time offers throughout online shopping. Alliance Data acquired the business in December 2020 for consideration valued at approximately $450 million at signing; the parent adopted the Bread Financial name in 2022. Its technology continues through Bread Pay.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Josh Abramowitz (Co-founder and original CEO), Daniel Simon (Co-founder and original CTO)
- **Products:** Bread merchant financing platform, Bread Pay installment loans, Bread Pay SplitPay, Merchant marketing and integration support
- **Notable:** Raised more than $100 million in cumulative equity by September 2018., Acquired by Alliance Data in December 2020; consideration valued at approximately $450 million at signing., More than 400 existing clients at acquisition.

## Products & services

- **Bread merchant financing platform** — White-label, API-driven purchase finance integrated into merchant sites and the wider shopping journey. Publicly operating by 2015.
- **Bread Pay installment loans** — Fixed-term purchase loans repaid monthly; the 2024 annual report described typical terms of 3 to 48 months. Current offers depend on merchant and applicant.
- **Bread Pay SplitPay** — Short-term financing in four equal installments, initially at purchase and then every two weeks, as described in the 2024 annual report.
- **Merchant marketing and integration support** — Financing placements, promotional assets, analytics and support for merchants integrating payment offers.

## Achievements

- Raised more than $100 million in cumulative equity by September 2018.
- Acquired by Alliance Data in December 2020; consideration valued at approximately $450 million at signing.
- More than 400 existing clients at acquisition.
- Alliance Data adopted the Bread Financial name on March 23, 2022.
- Bread Pay served more than 1,300 SMB retailers and merchants according to the parent’s 2024 annual report.

## Latest updates

- **2026-08** — Bread Financial published an Ari Bikes case study reporting 47% higher conversion among financing-engaged customers, 19% higher AOV on financed purchases and 18% lower checkout abandonment; merchant loan activity covered June 2025-June 2026 and results are not guaranteed.
- **2026-10** — Parent Bread Financial released third-quarter results and announced a long-term Sephora credit-program renewal on October 22. These are parent-company updates, not standalone Bread funding or revenue.

## Links

- Website: https://www.breadfinancial.com/en/business-solutions.html
- LinkedIn: https://www.linkedin.com/company/bread-payments
- Twitter/X: https://twitter.com/BreadFinancial
- GitHub: https://github.com/bppub/breadfinancial-brand-partners-ios
- YouTube: https://www.youtube.com/breadfinancial
- Instagram: https://www.instagram.com/breadfinancial/
- Facebook: https://facebook.com/breadfinancial

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Profile page: https://yespress.io/bread
Published by YesPress — https://yespress.io
Last updated: 2026-10-24